DokHaeTok לייענען-פארשטאנד מארקע by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award אין אײַזן in גראַפֿיק, אילוסטראַציע און וויזועלע קאָמוניקאַציע דיזײַן Competition Category.
אײַזןגראַפֿיק· 2020
DokHaeTok לייענען-פארשטאנד מארקע
by Jaehun Kim
Client: Visang
A' Design Award אין אײַזן Winner in גראַפֿיק Category
- 14,376
- Verified Award Winner
- Verify Award Status for #99197
The Design
About DokHaeTok לייענען-פארשטאנד מארקע
דאָקהיישטאָק איז אַ לייענען-פארשטאנד מארקע פֿאַר קינדער וואָס פֿאַרבינדט געדרוקטע ביכער מיט אַ מאָביל אַפּליקאַציע. די ביכער-סעט איז צעטיילט אין פינף דינע טעמע-ביכער, און יעדער טעמע-בוך קען מען דורכלייענען אין משך פון איין וואָך. פֿראַגעס זענען אַרײַנגעשטעלט אויף די בלעטער אין פֿורעם פון בלעזעלעך, אַזוי וואָס לייענען ווערט געניצט אין דער פֿאָרעם פון אַ פּשוטן קוויז. די אַפּליקאַציע גיט קוויזן, שטאַפּלען פון ניוואָ, און אַ טשאַטבאָט וואָס ענטפֿערט אויף קינדערס פֿראַגעס. אַ קוביק שפּיל און שולע-מכשירים, ווי לערן-נאָטיצן, זענען אויך אַ טייל פֿון דער מארקע. דער ציל איז צו בויען לייען-געוווינהייטן אויף אַן אָנגענעמען אופֿן.
The Recognition
About the A' Design Award אין אײַזן
DokHaeTok לייענען-פארשטאנד מארקע איז אַ געווינער פֿון דעם A' Design Award אין אײַזן, אַן פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו גוטע דיזײַנס וואָס טרעפֿן די פּראָפֿעסיאָנעלע און ינדוסטריעלע פֿאָדערונגען וואָס מען דערוואַרט פֿון גוט-דיזײַנטע באַשאַפֿונגען. אײַזן-געווינער ווײַזן גרויסע בקיאות, הויכע ספּעציאַליזאַציע, מומחה-פֿאַרשטאַנד און קרעאַטיווע פֿעיִקייט פֿון זייערע שאַפֿער. פֿון DokHaeTok לייענען-פארשטאנד מארקע ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע באַשאַפֿונג וואָס איז פּראַקטיש און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין אײַזן פֿאַראײניקט די בעסטע פּראַקטיקן פֿון דער ענף און האָט בקיאותדיקע טעכנישע אייגנשאַפֿטן פֿאַרבונדן מיט וויסן און טאַלאַנט. DokHaeTok לייענען-פארשטאנד מארקע ווערט געערט פֿאַר זײַן גרינטלעכקייט און איז דיזײַנט צו פּראָווידן פֿאַרבעסערונגען פֿון לעבנס-קוואַליטעט וואָס העלפֿן מאַכן די וועלט צו אַ בעסערן אָרט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DokHaeTok is a reading comprehension brand that provides an exciting learning experience through a variety of media. Children can read various stories in theme books and use an app to solve quizzes. The app's chatbot helps children answer questions. Also, they can use a variety of DokHaeTok's supplies, such as a study note. To encourage continued learning, pages in books consist of various variations, and the app is designed to help children feel a sense of achievement through level-up.
- Dimensions & Packaging
- The dimension of DokHaeTok is 225mm x 300mm x 13mm and it is printed with harmless far-infrared ink. For safety, the corners are cut in a round shape. Different age levels have different cover design colors of distinguishing; tooling and epoxy resin are used in the post-processing stage. Off-query technology was used to bind five books into one. The app is supported by IOS and Android, and its chatbot feature allows users to conveniently request information and receive answers.
- Tags
- Reading Comprehension, korean, DokHaeTok, children
- Production Technology
- DokHaeTok has many fun features helping learners build reading habits. First, one thin theme book can be read in a week for learners to feel a sense of achievement. We used bookbinding technology to bind five thin, torn books into one. Second, harmless far infrared ink, tooling and epoxy resin are used for children's safety. The app, like children's games, is used with books. And we implemented an interactive chatbot system in the app to communicate directly with children.
- Design Challenge
- An important goal of the DokHeaTok Project is to build continued learning habits for students who do not enjoy reading. For this, the project was designed with easy and familiar topics, a playful learning layout that's fun to use, simple quizzes for self-checking, and an app like game. DokHeaTok gives children familiar with videos like YouTube to be confident in reading in a fun and easy way.
- Research
- When children begin to watch more videos than they read books, their reading comprehension skills are declining. The DokHeaTok team surveyed 679 people on reading skills and found that 76 percent of people read books with creative themes to help them learn the language. The result means that children are having trouble reading and are trying to improve their reading skills. That's why we created a brand called DokHeaTok to help children read and improve their reading skills.
- Inspiration
- We designed the brand experience to link reading with enjoyment. First, the book is divided into five thin theme books. The cover is designed to link this feature to the image of the can open. Second, we use a bubble-like feature that contains questions that are freely placed on the page. Kids can learn to read as easily and simply as taking a quiz. Lastly, the app is designed to help kids feel reading is fun. In this way, DokHaeTok wanted children to naturally enjoy reading at all times.
- Project Duration
- DokHeaTok project is conducted in Seoul, Korea. We have developed education brands to enhance reading skills from July 2019 to December 2019.
- Operation Flow
- DokHaeTok is a brand that increases reading ability through books, apps and a cube game. The book has a variety of pages with interesting themes that provide cartoons, illustrations and text content. The guide book provides a cube set for children to play question games. Children can use the app to solve quizzes and ask questions. We also used brand images to create a variety of school supplies for children to use. DokHaeTok has always tried to create a brand where children can enjoy reading.
- Team Members
- Creative Designer : Ryeoeun Jung,
Designer : Jisu Kim - Image Credits
- Visang Creative Design Lab, 2019
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
