Zhangyan Country Living Festival Primary Function: Àyè Àfihàn láti ọwọ́ Tongji Tiandi Neili Lab

Zhangyan Country Living Festival Primary Function: Àyè Àfihàn láti ọwọ́ Tongji Tiandi Neili Lab jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀.

FàdákàÀjọ· 2021

Zhangyan Country Living Festival Primary Function: Àyè Àfihàn

látọ̀wọ́ Tongji Tiandi Neili Lab

Oníbàárà: Tongji Tiandi-Neili Lab

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àjọ

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #100911

Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Zhangyan Country Living Festival Primary Function: Àyè Àfihàn

Zhangyan Country Living Festival jẹ́ àyè àfihàn tí a ṣẹ̀dá fún ètò ìgbèríko kan ní Shanghai. A ṣẹ̀dá ìtòlẹ́sẹ̀ẹ́ náà láti inú àwọn àpótí ọkọ̀ ojú omi àtijọ́ tí a tò ní àìdọ́gba, tí a kójọ sórí ara wọn, tí a fi ara wọn dì, tí a sì yí padà láti ṣẹ̀dá oríṣiríṣi àwọn agbègbè aláfojúsùn. Ẹgbẹ́ àwọn àpótí kan yí agbègbè kan ká fún àwọn àpérò, nígbà tí ẹgbẹ́ mìíràn ṣàpèjúwe agbègbè kan fún ọjà. A tún lo àwọn ohun àmúlò tí a jù nù ní àdúgbò bíi igi, koríko àti ẹṣẹ̀. Àmì ìdánimọ̀ ojú náà tẹ̀lé ọ̀nà Memphis ó sì ṣàpèjúwe àwọn àwòrán àdúgbò bíi òkè, omi, ẹja àti afárá ní ọ̀nà tí ó jìnnà. Àyè ìṣẹ̀lẹ̀ náà bo mítà onígun mẹ́rin 5000.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Zhangyan Country Living Festival Primary Function: Àyè Àfihàn jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Zhangyan Country Living Festival Primary Function: Àyè Àfihàn yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Zhangyan Country Living Festival Primary Function: Àyè Àfihàn jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Ìwọ̀n àti Àpò: The visual system design includes 5000 square meters of activity space.
Àwọn Àkọlé: Innovation，sustainable，Memphis，integrating design
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Ìpèníjà Àpèsè: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Ìwádìí: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Ìmísí: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Àkókò Iṣẹ́ Àkànṣe: The project started in August 2019 in Shanghai and finished in November 2019.
Ìlànà Ìṣiṣẹ́: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Àwọn Ọmọ Ẹgbẹ́: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang