Fàdákà Fọ́tò Yíya · 2020
Problue Annual Posters Ìpolówó (Poster)
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2020 in Fọ́tò Yíya
- CLIENT: JBBC Branding Consultancy
- Estimated Number of Design Views: 31,450
- Verification code F0CB233922 · Verify this award
Colors
About Problue Annual Posters Ìpolówó (Poster)
Problue Annual Posters jẹ́ àtòjọ àwọn ìpolówó tí a tẹ̀jáde fún ilé-iṣẹ́ omíwẹ̀ (diving) kan. Ìpolówó kọ̀ọ̀kan fi awòràn kan tí ó wọ aṣọ ìlú tí ó lọ́ṣọ̀ọ́ àti aṣọ omíwẹ̀ pọ̀ hàn, kí ìyípadà láàrin ìgbé ayé ojoojúmọ́ àti omíwẹ̀ lè fojú rí. A lo àwọ̀ aláwọ̀-ewé sánmà-àwọ̀-eérú (gray blue) fún ọkùnrin fún ẹwà, a sì lo àwọ̀ pupa fún obìnrin. Àwọn fins àpajúwe (camouflage fins) tọ́ka sí ìṣípò ìgbé ayé ìlú-ńlá. A ṣètò àwọn ìyàtọ̀ pẹ̀lú ète, bíi yíyára àti dídúró jẹ́ẹ́, aṣọ ojoojúmọ́ àti aṣọ omíwẹ̀, dídán àti mímú. Ìpolówó kọ̀ọ̀kan wọ̀nsẹ̀ 420 sí 594 milímítà.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Problue Annual Posters Ìpolówó (Poster) jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Problue Annual Posters Ìpolówó (Poster) yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Problue Annual Posters Ìpolówó (Poster) jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
