We Jewelry Primary Function: Àyè Ọjà Títà by Fengfeng Chen is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2020
We Jewelry Primary Function: Àyè Ọjà Títà
Client: We Jewelry
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
- 25,022
- Verified Award Winner
- Verify Award Status for #101137
The Design
About We Jewelry Primary Function: Àyè Ọjà Títà
Book Text: We Jewelry jẹ́ àṣàrò inú ilé ọjà títà tí a ṣe fún ẹ̀wọ̀n ọ̀ṣọ́ ọ̀ṣọ̀ọ́, tí ó sì wà ní Fuzhou, orílẹ̀-èdè China. Ilé ọjà náà gba mítà onígunmẹ́rin márùndínlọ́gọ́ta [45]. A ṣe àwọn kọ́bọ́dì àfihàn ọjà lẹ́yìn àwòrán àpótí ìrìnàjò, a sì fi wọ́n sínú àwọn pẹpẹ, kí a lè fi ọ̀pọ̀lọpọ̀ ọjà hàn nínú àyè tí ó lópin. Àwọn ìsomọ́ra irin lórí fèrèsé àti lórí àwọn kọ́bọ́dì fi kún àwòrán àdídííní tí ó dára. Fèrèsé náà lo àwòrán àkọ̀ọ́gbà, pẹ̀lú àwọn sẹ́ẹ̀lì funfun tí ó ṣí sílẹ̀ àti àwọn sẹ́ẹ̀lì osàn tí ó dí. Osàn tí ó jó gbáná ni àwọ̀ àkọ́kọ́ ti àyè náà. A gbé àwọn orísun ìmọ́lẹ̀ tí ó ní ìwọ̀n ooru àwọ̀ ọ̀tọ̀ọ̀tọ̀ sí ibòmíràn láti mú kí ọ̀ṣọ́ ọ̀ṣọ̀ọ́ náà tàn yòò sí i.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
We Jewelry Primary Function: Àyè Ọjà Títà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé We Jewelry Primary Function: Àyè Ọjà Títà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. We Jewelry Primary Function: Àyè Ọjà Títà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The positioning and style of WE for the Finnish light luxury brand determine that this brand will be the trendsetter in the jewelry industry. While maintaining the original position of the brand, add fresh creativity and design. With the new concept to redefine fashion, evolution into modern, young, simple, trend of the spatial visual experience. From the raw material to the collocation to the choice of process, to the details of the carving. Step by step to create a sense of brand space vision.
- Dimensions & Packaging
- The site area is 45 square meters
- Tags
- Jewelry retail space, jewelry, fashion, travel case showcase, display design
- Production Technology
- In order to present products and guiding customer experience, window elements into the design of grid, will be closed in the narrow space vision, with orange visual impact, guide customers in addition to other thoughts, immersed in a series of products of scene display daydream, make customers have rhythm, coordination and administrative levels, and target goods easily. Uniform arrangement of multiple grids, white for open grid, orange for closed grid, flexible distribution greatly enhanced the use of functional applications.
- Design Challenge
- WE mainly focuses on fast selling mode. In order to present jewelry in a limited space, WE embedded the display cabinet in the bookshelf, so that it can display more jewelry and satisfy the visual effect of decoration in the store. The combination of showcases and suitcase elements of all products, the classic elements of metal rivets to create brand characteristics. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
- Research
- Research jewelry display space form and the ratio of light design, different jewelry demand is different to the requirement of storefront and lighting, through the size of the shelves, materials and lights made in-depth understanding, elevation under the lights placed at the top of the front, make storefront jewelry reaches a certain brightness, front end also design the different color temperature of light source light, color temperature is 2700 k, 3000 k, 4500 k, 6000 k, with different colors more bright color temperature to make jewelry.
- Inspiration
- Busy life brings great pressure to people, produce from this to use travel case "the design inspiration that displays cabinet body for the theme, this element is integrated in" go shopping "in this kind of decompression way, formed a kind to let consumer place oneself in with" vacationing wind "in comfortable feelings. Classic element and metal rivet build brand characteristic. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
- Project Duration
- November 2019 / fuzhou city, fujian province, China
- Operation Flow
- Orderly colour theme can give whole field with thematic bright, orderly visual effect and strong wallop. The theme color of this shop is burning orange, but rely on a kind of "anxious feeling" temperament route. The king of orange department, enter can attack retreat can defend, attune is lipstick to break goods king persimmon color, earth orange, pumpkin color, attune is classic temperament maple leaf brown, caramel color, warm coffee color. More refined than bright orange, but also romantic, warm, enthusiastic, retro, with a touch of showiness.
- Patents
- For no
- Team Members
- Weng HuanLi
- Image Credits
- Image #1: Photografer Li Di, We Jewelry, 2019.
Image #2: Photografer Li Di, We Jewelry, 2019.
Image #3: Photografer Li Di, We Jewelry, 2019.
Image #4: Photografer Li Di, We Jewelry, 2019.
Image #5: Photografer Li Di, We Jewelry, 2019.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
