Pizza Marzano Select Primary Function: Ìṣàpẹẹrẹ Inú Ilé Oúnjẹ by Jydp is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2020
Pizza Marzano Select Primary Function: Ìṣàpẹẹrẹ Inú Ilé Oúnjẹ
by Jydp
Client: Pizza Marzano
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #101734The Design
About Pizza Marzano Select Primary Function: Ìṣàpẹẹrẹ Inú Ilé Oúnjẹ
Pizza Marzano Select jẹ́ inú ilé oúnjẹ pizza kan tí ó wà ní ìlú Shanghai. Èròngbà ìṣàpẹẹrẹ náà wá láti orí àwọn ìrísí gẹ́gẹ́ tí a máa ń rí nígbà tí a bá gé pizza tí a sì máa ń pín in. A lo àwọn ìrísí àbọ̀ ìyíká sí ẹnu ọ̀nà iwájú ilé, àwọn ọ̀wọ̀n àti àwọn ògiri ilé ìdáná. Ògiri àpẹẹrẹ kan gbé ẹgbẹẹgbẹ̀rún àwọn ọ̀pá acrylic aláwọ̀ búlúù tí a lè tò ní àwọn ọ̀nà ọ̀tọ̀ọ̀tọ̀. Àwọn òrùlé lo àwọn ohun èlò tí ń darí ìró, a sì fi àwọn pánẹ́ẹ̀lì tí ń darí ìró tí ó ní àwọn ihò parí apá òrùlé tí ó ní ìtẹ̀ríba. Àwọn tábìlì tí ó rọ̀ máa ń gba àwọn àlejò kọ̀ọ̀kan, àwọn ẹgbẹ́ kékeré àti àwọn àpéjọ tí ó ju ènìyàn mẹ́wàá lọ.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Pizza Marzano Select Primary Function: Ìṣàpẹẹrẹ Inú Ilé Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Pizza Marzano Select Primary Function: Ìṣàpẹẹrẹ Inú Ilé Oúnjẹ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Pizza Marzano Select Primary Function: Ìṣàpẹẹrẹ Inú Ilé Oúnjẹ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern. - Dimensions & Packaging
- From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
- Tags
- JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
- Production Technology
- With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment. - Design Challenge
- The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
- Research
- Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
- Inspiration
- As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
- Project Duration
- The project is location in shanghai which started from October 2019 and finished on December 2019
- Operation Flow
- The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
- Patents
- Copyrights belong to JYDP,2019
- Team Members
- Michelle Sun
Leah Li
Shirley Wang - Image Credits
- Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
