Idẹ Ohun Ọ̀ṣọ́ · 2020
Poma Iṣẹ́ Pàtàkì: Ẹ̀gẹ́ Eyín Oníná Mọ̀nà-mọ́ná
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2020 in Ohun Ọ̀ṣọ́
- CLIENT: PomaBrush
- Estimated Number of Design Views: 34,724
- Verification code 0CD978D560 · Verify this award
Colors
About Poma Iṣẹ́ Pàtàkì: Ẹ̀gẹ́ Eyín Oníná Mọ̀nà-mọ́ná
Ọ̀rọ̀ Ìwé: Poma jẹ́ ẹ̀gẹ́ eyín oníná mọ̀nà-mọ́ná tí a ṣe fún ìtọ́jú ẹnu ojoojúmọ́ àti fún ìrìnàjò. Ara àti orí ẹ̀gẹ́ náà ni a fi silikoni tí ó yẹ fún oúnjẹ ṣe, èyí tí ó fún ni ìdìmú tí ó dájú àti fífọ̀ eyín àti ẹ̀gbẹ́ eyín pẹ̀lú jẹ́jẹ́. Irun ẹ̀gẹ́ silikoni náà kì í gba kòkòrò àrùn púpọ̀, torí náà kò yẹ kí a yí i padà bí kò ṣe lẹ́ẹ̀mejì lọ́dún. Ara ẹ̀gẹ́ eyín náà kéré ju ọ̀pọ̀lọpọ̀ ẹ̀gẹ́ eyín oníná mọ̀nà-mọ́ná lọ ní ìpín ọgọ́rùn-ún méjìlélógún, àti ọ̀nà fífọ̀ eyín kan ṣoṣo mú kí lílò rẹ̀ rọrùn. Àpótí gbígba agbára tí ó kéré, tí ń ṣiṣẹ́ láìní okùn, á sì jẹ́ kí ẹ̀gẹ́ eyín náà ní agbára fún oṣù mẹ́ta mìíràn.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Poma Iṣẹ́ Pàtàkì: Ẹ̀gẹ́ Eyín Oníná Mọ̀nà-mọ́ná jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Poma Iṣẹ́ Pàtàkì: Ẹ̀gẹ́ Eyín Oníná Mọ̀nà-mọ́ná yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Poma Iṣẹ́ Pàtàkì: Ẹ̀gẹ́ Eyín Oníná Mọ̀nà-mọ́ná ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
- Dimensions & Packaging
- Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm - Tags
- electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
- Production Technology
- Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
- Design Challenge
- The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
- Research
- This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
- Inspiration
- AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
- Project Duration
- This project has started in August 2018.
- Operation Flow
- Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
