Kt 5g Ère Ìta Gbangba by Tist is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ọnà Dídára àti Iṣẹ́ Ọnà Ìgbékalẹ̀ Competition Category.
FàdákàIṣẹ́ Ọnà Dídára· 2020
Kt 5g Ère Ìta Gbangba
by Tist
Client: Tist
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Iṣẹ́ Ọnà Dídára Category
- 34,190
- Verified Award Winner
- Verify Award Status for #102106
The Design
About Kt 5g Ère Ìta Gbangba
KT 5G jẹ́ àkójọpọ̀ àwọn ère ìta gbangba tí a gbé kalẹ̀ ní àárín gbùngbùn ìlú Seoul, ní Gúúsù Kòríà. Àwọn ère náà ń fi hàn àwọn àbùdá pàtàkì ti iṣẹ́ ìbánisọ̀rọ̀ 5G, èyí tí ó jẹ́ ìyára gíga, ìdádúró kékeré àti ìjápọ̀ àyíká gbòòrò. Àwọn àwọ̀ dídán, àwòrán àti ìrísí ọfà ń ṣàpẹẹrẹ ìjápọ̀, ìyára àti ìṣàn dátà, nígbà tí àwọn drone àti ìwakọ̀ àìnídarí ń tọ́ka sí àwọn ìlò tí a mọ̀ dáadáa nípa ìmọ̀-ẹ̀rọ náà. A ṣe àwọn ère náà láti inú àwọn àwo irin tí a tẹ̀ tí a sì so pọ̀, lẹ́yìn náà tí a fi àwọ̀ urethane parí rẹ̀. Àwọn ère kékeré tún ń ṣiṣẹ́ bí àga ìjókòó, nítorí náà ìgbékalẹ̀ náà ń dá ibi ìsinmi olóhun-iṣẹ́-ọnà sórí ọ̀nà ìrìnkiri tí ó pọ̀ ní ọ̀wọ́.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Kt 5g Ère Ìta Gbangba jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Kt 5g Ère Ìta Gbangba yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Kt 5g Ère Ìta Gbangba jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
- Dimensions & Packaging
- 1.5T SUS + urethane paint / 32m*6.8m
- Tags
- 5G, Craig and Karl, Outdoor sculpture
- Production Technology
- Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
- Design Challenge
- It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
- Research
- In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
- Inspiration
- We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
- Project Duration
- Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
- Operation Flow
- In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
- Team Members
- TIST, Client : KT and Illustrator : Craig and Karl
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
