Pop Pop Iṣẹ Apẹrẹ Iṣẹlẹ by Tist is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀ Competition Category.

IdẹÀjọ· 2020

Pop Pop Iṣẹ Apẹrẹ Iṣẹlẹ

by Tist

Client: Tist

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àjọ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop Iṣẹ Apẹrẹ Iṣẹlẹ

Pop Pop jẹ apẹrẹ iṣẹlẹ igba otutu ti a ṣẹda fun ile itaja mẹjọ ti ko san owo-ori ni Korea. Iṣẹ akanṣe yii ṣajọpọ awọn eroja aṣa pẹlu aaye tita ọjà lati fun ni iriri ti o ju eyi ti rira ọjà lasan lọ. Akori Abule Santa ṣe ìkójọpọ̀ igba otutu, Keresimesi ati awọn ẹbun, ti n rántí àwọn àkókò iyebiye ti irin-ajo. Awọn àwòrán ti àwọn kikọ, ẹranko àti igi ni a so pọ̀ pẹlu àwọn ìlà tí ó ń bò ara wọn, tí ó mú kí àwọn àwòrán náà lè yèwò bí adágún-ọrọ. A lo ìmọ́lẹ̀ neon-flex, acrylic àti fomex láti fi àwọ̀ àti ìmọ́lẹ̀ kún àyè ìkọ́lé funfun náà.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Pop Pop Iṣẹ Apẹrẹ Iṣẹlẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Pop Pop Iṣẹ Apẹrẹ Iṣẹlẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Pop Pop Iṣẹ Apẹrẹ Iṣẹlẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk