Nostalgia Ile Itaja Turari by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2020
Nostalgia Ile Itaja Turari
Client: Gold Apple
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
Verified Award Winner
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About Nostalgia Ile Itaja Turari
Awọn agbegbe ile-iṣẹ ti 1960-1970 ṣe atilẹyin iṣẹ yii. Awọn ẹya irin ti a fi irin ṣan gbona ṣe ṣẹda gbigbẹ gidi ti anti-utopia. Ipara ti itan riru lile ti awọn eefin atijọ ṣẹda aaye ti ominira pipe ti ikosile. Awọn ibaraẹnisọrọ imọ-ẹrọ ṣiṣi silẹ, pilasita shabby ati awọn ohun elo idanimọ ṣafikun kun yara ile-iṣẹ inu ilohunsoke ti awọn ọdun mẹfa.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Nostalgia Ile Itaja Turari jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Nostalgia Ile Itaja Turari yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Nostalgia Ile Itaja Turari jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
- Dimensions & Packaging
- The total area is 1630 sq.m.
- Tags
- interior design, retail space, metal, stone, industrial, sixties
- Production Technology
- Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
- Design Challenge
- The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
- Research
- Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
- Inspiration
- Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
- Project Duration
- The store is located in the center of Moscow. The project was completed in 2018.
- Operation Flow
- The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Team Members
- Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak - Image Credits
- All images: photographer Mick Pomortsev, 2019.
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