Caster Isakoṣo Latọna Jijin by Mariana Couto and Tiago Correia

Caster Isakoṣo Latọna Jijin by Mariana Couto and Tiago Correia is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ẹ̀rọ Oníbàárà Ẹlẹ́kítíróníìkì Competition Category.

IrinẸ̀rọ Oníbàárà Ẹlẹ́kítíróníìkì· 2020

Caster Isakoṣo Latọna Jijin

by Mariana Couto and Tiago Correia

Client: Telefonica

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ẹ̀rọ Oníbàárà Ẹlẹ́kítíróníìkì Category

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The Design

About Caster Isakoṣo Latọna Jijin

A ṣe apẹrẹ isakoṣo latọna jijin Caster fun lilo pẹlu Telefonica's Movistar ati iṣẹ TV. Awọn eroja iṣakoso pataki ni agbegbe lilọ kiri ti a ṣeto ni aarin ati aami ti a fi pẹlẹpẹlẹ fun iṣẹ pipaṣẹ ohun afikọpọ ti o jẹ ki olumulo lo ni ajọṣepọ pẹlu oluranlọwọ foju Aura. Ni apa ẹhin ti isakoṣo latọna jijin, asọ ti o fẹlẹfẹlẹ n pese itunu ni afikun ati mimu ti o yẹ, eyiti o mu ki itọju mimu ni aabo pataki. Nitori sensọ ina ti a ṣe sinu, awọn bọtini ti a lo nigbagbogbo julọ lori isakoṣo latọna jijin tan soke nigbati a ba mu ẹrọ naa ni yara ti o tan ina.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Caster Isakoṣo Latọna Jijin jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Caster Isakoṣo Latọna Jijin yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Caster Isakoṣo Latọna Jijin nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Dimensions & Packaging: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Tags: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Production Technology: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Design Challenge: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Research: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Inspiration: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Project Duration: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Operation Flow: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Patents: Copyrights belong to Tech4home Ltd 2019
Team Members: Mariana Couto
Tiago Correia
Image Credits: All images created by João Santos (Chief Design Officer at Tech4home)