Interdependence Apẹrẹ Póòsítà by Haitao Song

Interdependence Apẹrẹ Póòsítà by Haitao Song is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwùjọ Competition Category.

IrinÀwùjọ· 2020

Interdependence Apẹrẹ Póòsítà

by Haitao Song

Client: SongHaitao

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwùjọ Category

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Colors

The Design

About Interdependence Apẹrẹ Póòsítà

Ìgbẹ́kẹ̀lé-ara-ẹnìkejì jẹ́ póòsítà iṣẹ́ ìjọba tí a ṣẹ̀dá láti gbé àfiyèsí sókè nípa dídáàbò bo àwọn ẹranko igbó. Póòsítà náà fi àwo oúnjẹ oorun hàn. Ní apá òsì rẹ̀, àwọn ẹranko igbó tí ó kú dùbúlẹ̀, adán àti pangolin kan. Ní apá ọ̀tún, ẹ̀dọ̀fóró ènìyàn tí àrùn ti kọ́lù dùbúlẹ̀ pẹ̀lú àpẹrẹ coronavirus nínú rẹ̀. Ẹ̀jẹ̀ àwọn ẹranko náà tàn kálẹ̀ láti dá àpẹrẹ ẹ̀dọ̀fóró náà sí, tí a sì fi àwọn ohun èlò ẹ̀jẹ̀ ẹ̀dọ̀fóró náà yà gẹ́gẹ́ bí ẹ̀ka igi. Àwòrán náà so jíjẹ ẹran igbó pọ̀ mọ́ àkóràn, ó sì ń sọ̀rọ̀ pé dídáàbò bo àwọn ẹranko igbó ń dáàbò bo àwọn ènìyàn pẹ̀lú. Póòsítà náà ní ìwọ̀n sẹ̀ntimítà 70 sí 50, a sì ń ṣe àfihàn rẹ̀ ní ìta àti lórí ẹ̀rọ ayélujára.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Interdependence Apẹrẹ Póòsítà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Interdependence Apẹrẹ Póòsítà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Interdependence Apẹrẹ Póòsítà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020