Taiwan Small Town Ramble Ìpolongo Ìrìnàjò by Meng Chih Chiang

Taiwan Small Town Ramble Ìpolongo Ìrìnàjò by Meng Chih Chiang is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.

FàdákàÌpolówó· 2020

Taiwan Small Town Ramble Ìpolongo Ìrìnàjò

by Meng Chih Chiang

Client: Taiwan Tourism Bureau, Singapore Office

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìpolówó Category

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Colors

The Design

About Taiwan Small Town Ramble Ìpolongo Ìrìnàjò

Taiwan Small Town Ramble jẹ́ ìpolongo ìrìnàjò tí a ṣẹ̀dá láti gbé àwọn ìlú kékéèké ti Taiwan lárugẹ. Ìpolongo náà ń lo àwọn ọkọ̀ akéròde ní Singapore tí ó gbé ìṣàgbékalẹ̀ oníhùyà mẹ́ta ti ilé àbáláyé ti Taiwan. Òrùlé tí ó dàbí ìrù ẹyẹ sálálò, èyí tí í ṣe àṣà iṣẹ́-ọnà ìkọ́lé ìbílẹ̀, ni a fi sí orí ọkọ̀ akéròde kọ̀ọ̀kan. Àwọn tálẹ̀ ohun ọ̀ṣọ́ tí ó ní àwòrán òdòdó bo ìdajì ìsàlẹ̀. Àwọn èròjà méjèèjì jẹ́ àwòrán tí ó ṣe kókó ti àwọn ìlú ìbílẹ̀ ti Taiwan. Ilé-ìtẹ́ ẹyẹ sálálò tí a gbẹ́, èyí tí a ti ń rí gẹ́gẹ́ bí àmì ọ̀rọ̀ àti àlàáfíà fún ìgbà pípẹ́, ni ó parí ìṣàgbékalẹ̀ náà.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Taiwan Small Town Ramble Ìpolongo Ìrìnàjò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Taiwan Small Town Ramble Ìpolongo Ìrìnàjò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Taiwan Small Town Ramble Ìpolongo Ìrìnàjò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Dimensions & Packaging: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Tags: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Production Technology: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Design Challenge: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Research: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Inspiration: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Project Duration: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Operation Flow: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Team Members: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Image Credits: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng