Wúrà Inú Ilé · 2020
Beauty United Space Àpẹrẹ Inú Ilé Salọ́ọ̀nù
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2020 in Inú Ilé
- CLIENT: DDDD Creative Company
- Estimated Number of Design Views: 36,437
- Verification code 607667266D · Verify this award
Colors
About Beauty United Space Àpẹrẹ Inú Ilé Salọ́ọ̀nù
Beauty United Space jẹ́ salọ́ọ̀nù irun àti ẹwà tí ó wà ní Wuhan, orílẹ̀-èdè Ṣáínà. Inú ilé náà tó nǹkan bíi ọgọ́rùn-ún méjì ó lé ogún mítà onígun mẹ́rin, ó sì kó iṣẹ́ gígé irun, títọ́ irun àti ìṣaralóge papọ̀ sí ibì kan. Àwọn àwọ̀ pàtàkì ti àmì ìdánimọ̀ báránndì náà pín àwọn àgbègbè náà, wọ́n sì dá ìyàtọ̀ àwọ̀ tí ó lágbára sílẹ̀. Àwọn ohun àfiwé àyíká ti bọ́ọ̀sì ni a lò gẹ́gẹ́ bí kókó-ọ̀rọ̀ jákèjádò àyè náà. Àwọn ohun èlò tí a lò ní nínú àwọn pánẹ́ẹ̀lì tẹrásò tí a ti ṣe tẹ́lẹ̀, àwọn táìlì símẹ́ntì, irin aláìlábàwọ́n olódìgí àti tí a fọ́nnù, àti àwọn àga ike tí a mọ. Àwọn àgbègbè ìbáṣepọ̀ àti ìfihàn àwọn ọjà ń ran àwọn àbẹ̀wò lọ́wọ́ láti lóye báráǹdì náà.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Beauty United Space Àpẹrẹ Inú Ilé Salọ́ọ̀nù jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Beauty United Space Àpẹrẹ Inú Ilé Salọ́ọ̀nù yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Beauty United Space Àpẹrẹ Inú Ilé Salọ́ọ̀nù ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Dimensions & Packaging
- About 220 square meters.
- Tags
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- Production Technology
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Design Challenge
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Research
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Inspiration
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Project Duration
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Operation Flow
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Image Credits
- Photographer: Sensor Images
