Novacolor Ile-itaja Awọ by Peihe Xie is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2021
Novacolor Ile-itaja Awọ
by Peihe Xie
Client: AD Architecture
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #106881The Design
About Novacolor Ile-itaja Awọ
Novacolor jẹ́ ile-itaja awọ (paint showroom) tí ó wà ní Shantou, Ìpínlẹ̀ Guangdong, China. Inú ilé náà gba mítà onígun mẹ́rin 180, ó sì ń fi àwọn awọ àti ìrísí (textures) tí ó ju 200 hàn. Ile-itaja náà wà ní igun kan nínú ọjà (mall) tí kò ní ọ̀pọ̀lọpọ̀ àwọn tí ń wọlé, nítorí náà, fífa àfiyèsí mọ́ ọn ni ohun pàtàkì nínú ọ̀nà ìṣètò rẹ̀. Ẹnu-ọ̀nà tí a mú kúrú síi ni ó ń fi ààlà ìyípadà sí inú àyè náà hàn. Ìrísí ellipsoid aláwọ̀ búlúù kan ni a fi rọ̀ sókè lókè, tí ó sì ń fi ìró (echo) ìlà pákó ìlànà (plan) náà hàn. Àwọn ohun èlò tí a lò pẹ̀lú irin tí kò í rí (stainless steel), awọ, microcement, fíìmù tí ó ṣe kedere, àti gíláàsì tí a lè yí padà (switchable glass). Ìlà membrane tí a fà le ni ó ń tan ìmọ́lẹ̀ rírọ̀ sórí àwọn ọjà tí a hàn.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Novacolor Ile-itaja Awọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Novacolor Ile-itaja Awọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Novacolor Ile-itaja Awọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
- Dimensions & Packaging
- Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass - Tags
- Art, Paint showroom, AD Architecture, Cinematic and dramatic
- Production Technology
- In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
- Design Challenge
- The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
- Research
- Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching. - Inspiration
- It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience. - Project Duration
- Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China - Operation Flow
- Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
- Team Members
- Chief designer: Xie Peihe
Design team: AD ARCHITECTURE - Image Credits
- Ouyang Yun
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