Transformers the Skin Test House Iṣẹ Akọkọ: Ile Itaja Pop Up láti ọwọ́ Hsuan-Hui Lee jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn.
IrinInú Ilé· 2021
Transformers the Skin Test House Iṣẹ Akọkọ: Ile Itaja Pop Up
látọ̀wọ́ Hsuan-Hui Lee
Oníbàárà: Birkin Creative Integrated Marketing Service Limited
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Inú Ilé
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #107197Àpẹrẹ Náà
Nípa Transformers the Skin Test House Iṣẹ Akọkọ: Ile Itaja Pop Up
Ọrọ Iwe: Transformers the Skin Test House jẹ́ ile itaja pop up tí a ṣe àpẹrẹ rẹ̀ fún ami-ọjà ohun-ọṣọ ara (cosmetics). A kọ́ ile itaja náà láti inú àwọn kọ́ntena pẹ̀lú ìlà-àṣà irin (steel structure), nígbà tí ilẹ̀, orí-ilé àti ògiri jẹ́ ohun tí a fi igi àti àwọn ohun-èlò tí kò ṣe léwu sí àyíká ṣe. Àwọn àpótí ìmọ́lẹ̀ LED àti àwọn ibi ìfihàn (showcases) ni wọ́n fi ń fi àwọn ọjà hàn nínú ilé náà. A lè kó àwọn ẹ̀ka náà papọ̀ láàrin wákàtí méjìlá, a sì lè so wọ́n pọ̀ ní iye ọ̀tọ̀ọ̀tọ̀, a sì lè fi ìbòrí kún un fún àkókò òjò. Gbogbo àwọn ohun-èlò tí a lò ni a lè tún lò, ilé itaja náà sì ti wà tí a kó papọ̀ tí a sì tú palẹ̀ ní nǹkan bí ọgọ́ta ìgbà fún àwọn ìṣẹ̀lẹ̀ ìfihàn ní àwọn ibi gbangba.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Transformers the Skin Test House Iṣẹ Akọkọ: Ile Itaja Pop Up jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Transformers the Skin Test House Iṣẹ Akọkọ: Ile Itaja Pop Up yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Transformers the Skin Test House Iṣẹ Akọkọ: Ile Itaja Pop Up nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
- Ìwọ̀n àti Àpò
- Size of sole container: W1620 x H290 x D480 cm
The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times. - Àwọn Àkọlé
- pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
- Ìpèníjà Àpèsè
- This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.
To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued. - Ìwádìí
- The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.
The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.
The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public. - Ìmísí
- This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.
This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location. - Àkókò Iṣẹ́ Àkànṣe
- Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year. - Ìlànà Ìṣiṣẹ́
- The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.
In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:
1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance. - Àwọn Ọmọ Ẹgbẹ́
- Birkin Creative Integrated Marketing
- Ìfọwọ́sí Àwòrán
- Birkin Creative Integrated Marketing
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