Idẹ Inú Ilé · 2021
Hang Seng Bank Iṣẹ Akọkọ: Inu Ẹka Banki
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2021 in Inú Ilé
- CLIENT: IMO design
- Estimated Number of Design Views: 12,945
- Verification code 7ACD77A5A1 · Verify this award
Colors
About Hang Seng Bank Iṣẹ Akọkọ: Inu Ẹka Banki
Ọrọ Iwe: Hang Seng Bank jẹ inu ẹka banki iran-tuntun ti o wa ni Hong Kong. Ẹka naa gba mita mọ́rẹ́rẹ́ 152 ati pe o ni ilana sisi ati alaanu, pẹlu imọlẹ itunu ati awọn ohun elo igi ti o gbona. Awọn ẹya iṣẹ oni-nọmba ni a ti dapọ mọ inu ile naa, pẹlu tiketi ẹrọ itanna, ọpa awọn iṣẹ oni-nọmba ati kaunta iṣẹ-ara-ẹni. Awọn onibara le gba tiketi ẹrọ itanna fun awọn iṣẹ kaunta nipasẹ app banki alagbeka ṣaaju ki wọn to de. Ètò náà ní èròngbà láti dín àkókò ìdúró dúró nínú ẹ̀ka náà kù àti láti mú kí iṣẹ́ banki túbọ̀ munadoko àti oníbáraẹnisọ̀rọ̀ jùlọ.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Hang Seng Bank Iṣẹ Akọkọ: Inu Ẹka Banki jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Hang Seng Bank Iṣẹ Akọkọ: Inu Ẹka Banki yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Hang Seng Bank Iṣẹ Akọkọ: Inu Ẹka Banki ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
