Tongrentang Zhima Health Àgbékalẹ̀ Inú Ilé fún Ilé Ìtajà by Yong Wong is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
WúràInú Ilé· 2021
Tongrentang Zhima Health Àgbékalẹ̀ Inú Ilé fún Ilé Ìtajà
by Yong Wong
Client: Beijing Tongrentang Health
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #108738The Design
About Tongrentang Zhima Health Àgbékalẹ̀ Inú Ilé fún Ilé Ìtajà
Tongrentang Zhima Health jẹ́ ilé ìtajà onírìírí tí ó wà ní ìlú Beijing. Ilé ìtajà náà gba mítà onígun mẹ́rin ẹgbẹ̀rún márùn-ún (5000) lórí ilẹ̀ mẹ́ta. Àwọn oúnjẹ afikun agbára, oúnjẹ aṣaralóore àti àwọn ohun èlò ìtọ́jú ìlera tí ó ní ìmọ̀ ẹ̀rọ ìlera nínú ni a ń pèsè ní ibì kan ṣoṣo. Àwọn ohun èlò tí ó yàtọ̀ síra bí igi líle àti bàbà ni a lò ní ọ̀pọ̀lọpọ̀ àyè inú ilé náà. Láti ilẹ̀ ìsàlẹ̀ sókè, àwọn kókó ọ̀rọ̀ mẹ́rin ni a gbékalẹ̀, ìyẹn ni ìbéèrè, oúnjẹ, ìmúlárádá àti ìwòsàn. Ilé ìtajà náà tún ń ṣiṣẹ́ gẹ́gẹ́ bí àyè ìbágbépọ̀ tí ó rọrùn fún àwọn oníbàárà.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Tongrentang Zhima Health Àgbékalẹ̀ Inú Ilé fún Ilé Ìtajà jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Tongrentang Zhima Health Àgbékalẹ̀ Inú Ilé fún Ilé Ìtajà yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Tongrentang Zhima Health Àgbékalẹ̀ Inú Ilé fún Ilé Ìtajà ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - Dimensions & Packaging
- 5000 square meters, 3 floors
- Tags
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- Production Technology
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- Design Challenge
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- Research
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - Inspiration
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- Project Duration
- This project started in May 2019 and finished in December 2019 in Beijing.
- Operation Flow
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - Team Members
- Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
- Image Credits
- Beijing Wuxiang Space Architecture Design
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