LiNing 8th Gen Ilé Ìtajà Aṣáájú-ọ̀nà by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2021
LiNing 8th Gen Ilé Ìtajà Aṣáájú-ọ̀nà
by Yingtao Xu
Client: Li Ning (China) Sports Goods Co., Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
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About LiNing 8th Gen Ilé Ìtajà Aṣáájú-ọ̀nà
LiNing 8th Gen jẹ́ ilé ìtajà aṣáájú-ọ̀nà fún àmì àwọn ohun eré ìdárayá, tí ó gba 2049 mítà onígunmẹ́rin. Ìṣàpẹẹrẹ rẹ̀ dá lórí àwọn ọ̀nà ìsáré àti pápá bọ́ọ̀lù agbọ̀n. Ẹnu-ọ̀nà rẹ̀ ṣàfihàn àwọn ohun èlò ìsáré lábẹ́ àwọn okùn ìmọ́lẹ̀ tí ó ń yí àwọ̀ padà tí ó sì ń tàn ní ìdìrọ̀. Ètò LED kan ní àárín rẹ̀ ń rán ni létí àwọn ètò tí ó wà lókè pápá bọ́ọ̀lù agbọ̀n, ó sì ń ṣe àgbékalẹ̀ ìṣàfihàn bọ́ọ̀lù agbọ̀n. Àwọn ojú inú lo símẹ́ntì tí ó rọrùn, nígbà tí àwọn pẹpẹ jẹ́ tí a fi irin àti òòjé aláìsàn ṣe pẹ̀lú ìparí tí ó ní ìrísí carbon fiber. A lè yọ àwọn pẹpẹ náà kúrò, kí a sì tún wọn lò láti dín ìdọ̀tí kù. A ṣàkójọpọ̀ àwọn ọjà sí àwọn agbègbè tí ó ní àkòrí tí ó ṣe kedere.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
LiNing 8th Gen Ilé Ìtajà Aṣáájú-ọ̀nà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé LiNing 8th Gen Ilé Ìtajà Aṣáájú-ọ̀nà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. LiNing 8th Gen Ilé Ìtajà Aṣáájú-ọ̀nà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
- Dimensions & Packaging
- The store's area is 2049 sqm.
- Tags
- Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
- Production Technology
- The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
- Design Challenge
- The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
- Research
- The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
- Inspiration
- In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
- Project Duration
- The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
- Operation Flow
- The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
- Team Members
- Designer: Xu Yingtao
Designer: Yu Danfeng - Image Credits
- Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
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