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Wenzhong Liquor Ile-iṣẹ Iriri by Liuqiang Feng Zhibo Gong

Wenzhong Liquor Ile-iṣẹ Iriri by Liuqiang Feng Zhibo Gong is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.


IdẹInú Ilé· 2021

Wenzhong Liquor Ile-iṣẹ Iriri

by Liuqiang Feng Zhibo Gong

Client: Hope Interior Design

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category

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Verified Award Winner

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Colors

The Design

About Wenzhong Liquor Ile-iṣẹ Iriri

Ọtí líle Wenzhong jẹ́ ile-iṣẹ iriri kan tí a kọ́ sínú ilé-iṣẹ́ ìṣàn ọtí kan ní Zunyi. Ọ̀nà pátákó kan so ọ̀nà àwọn àlejò pọ̀ mọ́ gbọ̀ngàn iṣẹ́-ọnà ìṣàn, gbọ̀ngàn àṣà ilé-iṣẹ́, ipa ọ̀nà ilé-ìtọ́jú ọtí, ọtí báà àárín gbùngbùn àti agbègbè adánwò olóhùn. Àwọ̀ pupa ti òkúta Danxia àdúgbò àti ti sorghum, èyí tí í ṣe ọkà ìṣàn, ni ó darí ètò àwọ̀. Símẹ́ǹtì, irin àti amọ̀ tí a fúnpá ní ọ̀nà òde-òní ni ó ṣe àwọn ojú inú, àwọn ohun èlò wọ̀nyí sì tún lágbára láti kojú iná. Ilé ìsànṣáájú ilé-iṣẹ́ ni kò gùn tó, nítorí náà, wọ́n ṣí ilẹ̀ kejì sílẹ̀ ní àárín gbùngbùn láti fi ìga àti ìwà-níbẹ̀-tó-jẹ́-ààyè kún un.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Wenzhong Liquor Ile-iṣẹ Iriri jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Wenzhong Liquor Ile-iṣẹ Iriri yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Wenzhong Liquor Ile-iṣẹ Iriri ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
Dimensions & Packaging
The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
Tags
Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
Production Technology
In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
Design Challenge
Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
Research
The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
Inspiration
Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
Project Duration
The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
Operation Flow
The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
Patents
Copyrights belong to Hope Interior Design, 2020.
Team Members
Liuqiang Feng
Zhibo Gong
Dan Li
Image Credits
Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.

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