Akbank ATM Ẹ̀rọ Iṣẹ́ Àsopọ̀ fún Ẹ̀rọ Owó Aládàáṣiṣẹ́ by Akbank T.A.S

Akbank ATM Ẹ̀rọ Iṣẹ́ Àsopọ̀ fún Ẹ̀rọ Owó Aládàáṣiṣẹ́ by Akbank T.A.S is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ojú-ìbáṣepọ̀, Ìbáṣepọ̀ àti Ìrírí Olùlò Competition Category.

FàdákàOjú-ìbáṣepọ̀· 2021

Akbank ATM Ẹ̀rọ Iṣẹ́ Àsopọ̀ fún Ẹ̀rọ Owó Aládàáṣiṣẹ́

by Akbank T.A.S

Client: Akbank

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ojú-ìbáṣepọ̀ Category

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The Design

About Akbank ATM Ẹ̀rọ Iṣẹ́ Àsopọ̀ fún Ẹ̀rọ Owó Aládàáṣiṣẹ́

Akbank ATM jẹ́ ẹ̀rọ àsopọ̀ tí ó dá lórí wẹ́ẹ̀bù tí a ṣe fún àwọn ẹ̀rọ owó aládàáṣiṣẹ́. A fi ẹ̀rọ àsopọ̀ náà hàn lórí àwọn ojú-ìléra tí ó jẹ́ píksẹ́ẹ̀lì 1024 nípa 768, ó sì ń ṣàtìlẹ́yìn fún àwọn èdè púpọ̀, títí kan Gẹ̀ẹ́sì, Jámánì, Rọ́ṣíà àti Faransé. Pátákó ìdarí tí a ṣe fún ẹnìkọ̀ọ̀kan ń ṣàfihàn àkóónú tí ó dá lórí àwọn àpẹẹrẹ ìwà olùmúlò àti àwọn àwòṣe ìpinnu owó. Àwọn ìṣàtò tí ó rọrùn àti ìsọfúnni tí ó ṣe kedere ń ràn àwọn olùmúlò lọ́wọ́ láti tẹ̀lé ìgbésẹ̀ kọ̀ọ̀kan. Ọ̀nà tí ó jọ ti fóònù alágbèéká ń lo àwọn ìbáṣepọ̀ tí ó mọ̀, ìdunadura kọ̀ọ̀kan sì ń gba nǹkan bí àáyá mẹ́wàá díẹ̀ ju ti tẹ́lẹ̀ lọ.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Akbank ATM Ẹ̀rọ Iṣẹ́ Àsopọ̀ fún Ẹ̀rọ Owó Aládàáṣiṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Akbank ATM Ẹ̀rọ Iṣẹ́ Àsopọ̀ fún Ẹ̀rọ Owó Aládàáṣiṣẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Akbank ATM Ẹ̀rọ Iṣẹ́ Àsopọ̀ fún Ẹ̀rọ Owó Aládàáṣiṣẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Dimensions & Packaging: 1024px X 768px screens within an Automated-Teller-Machine device
Tags: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Production Technology: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Design Challenge: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Research: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspiration: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Project Duration: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Operation Flow: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Patents: Copyrights belong to Akbank T.A.Ş, 2020.
Team Members: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Image Credits: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020