Food in Nature Fọtoyiya Ounjẹ by Duc Bui

Food in Nature Fọtoyiya Ounjẹ by Duc Bui is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Fọ́tò Yíya àti Àtúnṣe Fọ́tò Competition Category.

IrinFọ́tò Yíya· 2021

Food in Nature Fọtoyiya Ounjẹ

by Duc Bui

Client: FPDB Creative

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Fọ́tò Yíya Category

17,321

Verified Award Winner

Verify Award Status for #114801

View at A' Design Award Press Release Award Badge

Colors

The Design

About Food in Nature Fọtoyiya Ounjẹ

Ounjẹ ninu Ẹda Alaye jẹ iṣẹ akanṣe fọtoyiya ounjẹ ti a ṣẹda fun ile ounjẹ ẹja kan ni Ho Chi Minh City, Vietnam. Ọwọ àwòrán yìí ṣàfihàn àwọn oúnjẹ inú àkọsílẹ̀ oúnjẹ tuntun tí ó ga lókè, tí a ṣe fún oúnjẹ kọ̀ọ̀kan pẹ̀lú ìṣàkóso àti ìtàn tirẹ̀. Èrò náà so oúnjẹ pọ̀ mọ́ ẹ̀dá alààyè nípa fífihàn àwọn ewéko òdòdó aláwọ̀ẹlẹgẹ́ tí ń dàgbà láti orí àwọn òkúta gbígbẹ, ojú ìwòye tí ó fi ìwàláàyè àti ìdàgbàsókè hàn. A ṣàfihàn àwọn àwọ̀ dídán ti àwọn òdòdó náà àti àwọn ìrísí àìṣàjọra ti àwọn òkúta náà ní ọ̀nà pàtàkì. A lo ìmọ́lẹ̀ oríṣèdá láti fi ṣàfarawé ìmọ́lẹ̀ tí ń tan padà láti inú òkun àti láti fi hàn bí ẹja àti ẹ̀dá inú omi ṣe jẹ́ tuntun àti tútù.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Food in Nature Fọtoyiya Ounjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Food in Nature Fọtoyiya Ounjẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Food in Nature Fọtoyiya Ounjẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags: photography, food, seafood, nature, survival
Production Technology: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members: Duc Bui & FPDB Creative
Image Credits: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.