Beimu Ilé Ìtajà Àkọ́kọ́ Nínú Ilé by Huson is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2021
Beimu Ilé Ìtajà Àkọ́kọ́ Nínú Ilé
by Huson
Client: Beimu Home
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #116018The Design
About Beimu Ilé Ìtajà Àkọ́kọ́ Nínú Ilé
Beimu jẹ́ ilé ìtajà àkọ́kọ́ tí ó wà nínú ilé ní Dongguan, China, tí ó bò agbègbè tí ó tó mítà onígun mẹ́rin 800. Ìwádìí àwòṣe náà dín ìṣàfihàn àwọn ọjà kù ó sì mú àyè náà fúnra rẹ̀ jáde ní kíkàn, kí àwọn àlejò lè fara mọ́ ìwà tí inú ilé náà ní. Iwájú ilé náà ni a gé sí àwọn bulọ́ọ̀kì dúdú àti funfun pẹ̀lú àwọn ìlà tí ó rọrùn. Ní ẹ̀gbẹ́ àmì-ọ̀já náà, wọ́n ṣí fèrèsé kan ṣoṣo tí ó tó mítà onígun mẹ́rin 3.3, èyí tí ó dá àyè tí a ti lè ríran láàrin inú àti ìta ilé náà. Àwọ̀ pupa àti dúdú papọ̀ dá ojú ọ̀nà gígùn tí ó ń mú ìlọsíwájú ìrìnkiri lọ díẹ̀díẹ̀. Àwọn tábìlì àti àga tí wọ́n ní onírúurú ìwọ̀n ń pèsè oríṣiríṣi ààyè fún ìpàdé, ìsinmi, àti ìjíròrò.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Beimu Ilé Ìtajà Àkọ́kọ́ Nínú Ilé jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Beimu Ilé Ìtajà Àkọ́kọ́ Nínú Ilé yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Beimu Ilé Ìtajà Àkọ́kọ́ Nínú Ilé ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.
The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form - Dimensions & Packaging
- The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
- Tags
- Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
- Production Technology
- designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
- Design Challenge
- Symbol and spirit communication of brand building
- Research
- the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
- Inspiration
- Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
- Project Duration
- The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
- Operation Flow
- How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents. - Team Members
- HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo - Image Credits
- Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020
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