Showni Ile Itaja Aṣọ Onígbàlódé by Nianwei Zhu is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2021
Showni Ile Itaja Aṣọ Onígbàlódé
by Nianwei Zhu
Client: U-Guide Architectural Design Atelier
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #116702The Design
About Showni Ile Itaja Aṣọ Onígbàlódé
Showni jẹ́ ọ̀nà abẹ́nú ilé itaja aṣọ tí ó ní mítà onígun mẹ́rin 108 tí ó wà ní Suzhou. Ọ̀nà arìnrìn àyíká tí kò ní ìdàgbàsókè déédéé ni a gbé sí àárín ètò onígun mẹ́rin náà, ó sì ń gbé àyè ìfihàn fún àwọn ọjà pàtàkì. Àwọn fèrèsé Faranse ńláńlá àti ẹnu-ọ̀nà tí ó dà bí ìdajì-òṣùpá ṣí ilé-itaja náà sí òpópónà, wọ́n sì ń mú ìmọ́lẹ̀ ojúmọ́ wọ inú. Àwọn ọ̀gbà afẹ́fẹ́ olóró pupa ni a gbé kọ́ sórí ilé gẹ́gẹ́ bí atọ́nà ìríran, wọ́n sì ń ṣàfihàn ìyàtọ̀ pẹ̀lú àwọn ojú funfun. Àwọn àwo ilẹ̀ terrazzo ni a fi rọ́pò ilẹ̀ terrazzo àti láti dín iye owó kù, nígbà tí àwọn àpótí ìfihàn acrylic àti àwọn pẹpẹ tí ó lè fojú rí ń jẹ́ kí àyè náà wà ní fífúyẹ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Showni Ile Itaja Aṣọ Onígbàlódé jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Showni Ile Itaja Aṣọ Onígbàlódé yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Showni Ile Itaja Aṣọ Onígbàlódé ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Showni, a combination of the English word Show and the Chinese character Ni (you), is the Chinese homonym of the owner's name. It suggests staying true to the original inspiration on the road of pursuing dreams, constantly to "Be Ourselves And Show Ourselves". The designer believes that each space, as an independent entity and carrier, is writing its own unique story.
- Dimensions & Packaging
- The area is 108 sqm.
- Tags
- Retail, Interesting, Boutique, Display, Clothing
- Production Technology
- Large French windows at the facade introduce better light into the chambers to display the interior environment. The half-moon-shaped doorway highlights the shop out of the regular and square pattern of the shops facing the street, drawing the public attention. In the shop, the designer builds an arc structure of irregular curves in the central area of the conventional rectangular space, adjusts the spatial atmosphere and carries on the function partition via block insertion and curve visual modeling.
- Design Challenge
- The on-site grinded terrazzo is replaced by the terrazzo floor tiles to effectively reduce the overall project cost. The acrylic red display booths and transparent shelves make the whole space lighter and more translucent. In the whole design process, a large number of curved surface modeling, and irregular red line design and fixation are applied, extremely creative and challenging. The final simple, graceful, modern and perfect presentation goes far beyond the owner's expectation.
- Research
- The original top is maintained to preserve the space height. Red hoses are encircled and suspended in the space to create a new streamline and visual guidance. The red hoses are actually air conditioning hoses. As a common but easily overlooked material, they are creatively reused to exert a better functional value. They not only brighten up the space in colors, but also form an intense visual collision with the simple white overall design. Matching up with the overall circulation, the spatial interest is enhanced, forming an elaborated finishing touch.
- Inspiration
- The designer presents to the greatest extent a unique exhibition space, which is different from the tradition, attractive and interesting, though limited in space. Through rearrangement of the spatial pattern with irregular curves, and displaying the models with simple colors, it echoes the concept of the brand to bloom the true self. A touch of strong red is applied to set off the unique rhythm, constantly affecting the customers' moods.
- Project Duration
- The project started in March 2019 in Suzhou and finished in May 2019 in Suzhou.
- Operation Flow
- The first indoor space comprises the reception area, bar area and lobby. The middle part of the space is the arc core area, serving as the display area of key products. The rear half of the space is the auxiliary functional area, including the small decorations display area, locker rooms and toilets. The left and right sides are respectively provided with the clothing display space. The partition walls are used to set up staggered opposite door openings on both sides, highlighting and differentiating the display attributes with the light strips and colors.
- Team Members
- Min
- Image Credits
- Image #1: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #2: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #3: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #4: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #5: Photographer Shengsu Architectural Photography, Showni, 2019.
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