Pílátínọ́mù Fíìmù · 2021
Grundig Heinzelmann Limited Edition Fíìmù Ìtàgé Ìpolówó
- Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award 2021 in Fíìmù
- CLIENT: Digital Panorama
- Estimated Number of Design Views: 248,560
- Verification code F4CFD64CCD · Verify this award
Colors
About Grundig Heinzelmann Limited Edition Fíìmù Ìtàgé Ìpolówó
Grundig Heinzelmann Limited Edition jẹ́ fíìmù ìtàgé ìpolówó tí a ṣẹ̀dá fún rédíò kan tí àpẹẹrẹ ìtàn ṣe ìmísí rẹ̀. Rédíò Heinzelmann ni a gbé jáde ní ọdún 1946 gẹ́gẹ́ bí rédíò àpótí onígi tí a kọ́ láìsí àwọn tube. Fíìmù náà tún ìtàn ogún yìí ṣe ìtumọ̀ nípasẹ̀ ayé igi àti irin dídán tí ó wà ní ìṣọ̀kan. Gbogbo àwọn ohun èlò ni a ṣe àwòrán wọn tí a sì mú wọn rìn nínú àyè onígun-mẹ́ta nípa lílo àwòrán kọ̀ǹpútà. Fíìmù náà gba ìṣẹ́jú-aayá ọgọ́ta ní ìpele gíga kíkún ó sì parí nínú yàrá kan tí ó ní àyíká ìgbà àtijọ́ ṣùgbọ́n òde-òní.
About the Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award
Grundig Heinzelmann Limited Edition Fíìmù Ìtàgé Ìpolówó jẹ́ olùborí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó jẹ́ àrà ọ̀tọ̀ nítòótọ́, tó dára tó sì lọ́lá. Àwọn olùborí Pílátínọ́mù jẹ́ ìyanu ẹ̀dá, ẹ̀rí ààlà ìmọ̀ ẹ̀dá ọgbọ́n orí, wọ́n sì ń fi ìjáfáfá àti ọgbọ́n àìlẹ́gbẹ́ àwọn olùṣàwòṣe wọn hàn. A retí pé àwọn àwòṣe wọ̀nyí yóò jẹ́ àwọn iṣẹ́ tó lókìkí jùlọ tó ń ṣàlàyé ẹwà àkókò, tó ń ṣe àfikún sí ìlera àwùjọ tí wọ́n sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Grundig Heinzelmann Limited Edition Fíìmù Ìtàgé Ìpolówó ń fi ìpele ìjáfáfá tó kọjá ààlà hàn, ó sì ń sọ ayé di ibi tó dára jù láìsí iyèméjì nípasẹ̀ àwọn ànímọ́ rẹ̀ tó ṣàǹfààní tó sì ṣeyebíye. Grundig Heinzelmann Limited Edition Fíìmù Ìtàgé Ìpolówó jẹ́ iṣẹ́ tó borí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award tó ń jí ìfẹ́ inú, tó ń fún ní ìmísí, tó ń mú láyọ̀ tó sì ń bí ayọ̀ ńlá.
Press Kit
- Unique Properties
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Dimensions & Packaging
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Tags
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Inspiration
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Project Duration
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Operation Flow
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Patents
- Copyrights belong to Arcelik A.S, 2019
- Image Credits
- Video Credits: Emre GOREN
