Out Here It's Dew Ipolongo Ipolowo by PepsiCo Design and Innovation

Out Here It's Dew Ipolongo Ipolowo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.

IdẹÌpolówó· 2021

Out Here It's Dew Ipolongo Ipolowo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìpolówó Category

20,520

Verified Award Winner

Verify Award Status for #119164

View at A' Design Award Press Release Award Badge

Colors

The Design

About Out Here It's Dew Ipolongo Ipolowo

Out Here It's Dew jẹ́ ipolongo ipolowo tí a ṣẹ̀dá fún ami-ọjà ohun mimu rirọ̀ tí ó ní gaasi, tí a ṣe fún àwọn olùfẹ́ ìgbésí-ayé ìta gbangba ní Midwest ti United States. Ipolongo yìí ń fún àwọn ènìyàn níṣírí láti gbádùn ohun mimu náà nígbà tí wọ́n bá ń ṣọdẹ, pẹja, wọ ọkọ̀ ojú omi àti rìnrìn-àjò ẹsẹ̀ ní àwọn òkè. Ipolongo náà bẹ̀rẹ̀ pẹ̀lú ìfilọ́lẹ̀ kan tí ó dá padà dọ́là ogún fún àwọn ìwé-àṣẹ ṣíṣọdẹ àti pípẹja ti ọdún 2020. Iṣẹ́ ìṣàwòrán kan kọ́ ilé-ìkówèésí àwòrán ńlá kan fún ibi títà ọjà, àwọn ẹ̀rọ àjọlò àti ìpolówó lóde ilé. A yan ibìkan láti fi hàn ìbẹ̀rẹ̀ ìrúwé, ẹ̀ẹ̀rùn àti ìwọ́wé ní yíya-àwòrán kan ṣoṣo.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Out Here It's Dew Ipolongo Ipolowo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Out Here It's Dew Ipolongo Ipolowo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Out Here It's Dew Ipolongo Ipolowo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release