Yeahbox Àpẹrẹ Inú Ọfíìsì by Danqing Guo is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2021
Yeahbox Àpẹrẹ Inú Ọfíìsì
by Danqing Guo
Client: Ten Design (Beijing) Art and Design Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #119507The Design
About Yeahbox Àpẹrẹ Inú Ọfíìsì
Yeahbox jẹ́ ọfíìsì àti àyè ìfihàn ọjà tí a ṣẹ̀dá fún ami-owo tí ń ṣe àkànṣe ẹ̀bùn. Àyè náà, tí ó ní ilé méjì, ń lo ìlànà ètò tí ó dàbí Tetris láti lo gbogbo àyè ilẹ̀ pátápátá. Àwọn bulọ́ọ̀kì L-ìrísí tí a fi sí i ń jẹ́ kí iṣẹ́ kọ̀ọ̀kan wà ní òmìnira síbẹ̀ tí ó ní ìjọpọ̀ pẹ̀lú àwọn míràn. Àwọn dígí ń fẹ̀ẹ́ẹ̀ẹ́ sí ìmọ̀lára àyè, nígbà tí àwọ̀ ọsàn pẹ̀lú ofeefee àti eérú ń ṣẹ̀dá ìtòsí tí ó gbóná àti tí ó kún fún ìwàláàyè. Ilẹ̀ kìíní ní àwọn àyè ìfihàn àti iṣẹ́, pẹ̀lú tábìlì gbígbé sókè fún ìdánwò àti àwọn ìpàdé kékeré, àti ògiri fún kíkọ̀wé, ìfihàn àti ìpamọ́ irinṣẹ́. Ilẹ̀ kejì jẹ́ àyè tí ó dákẹ́ jẹ́ fún gbígba àwọn àlejò àti ìsinmi.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Yeahbox Àpẹrẹ Inú Ọfíìsì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Yeahbox Àpẹrẹ Inú Ọfíìsì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Yeahbox Àpẹrẹ Inú Ọfíìsì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The two-story building space adopts the Tetris plane layout to maximize the use of the space, uses mirrors to increase spatial infinity, and applies colors and shapes to enhance spatial stratification. By inserting L-shaped functional blocks, it keeps all the functional areas independent and integrated, serving as a shared space for product display, efficient office operation and recreation.
- Dimensions & Packaging
- The orange color serves as the dominant tone of the space, while yellow and gray are applied as transition colors. Such a warm tone combination creates a young and lively tone, highlighting the unique temperament of the brand. A suspended staircase is erected at the entrance area, under which a window display space is formed to exhibit new products (the drawing design with storage cabinets can meet the display needs of various themes).
- Tags
- Exhibition, Office, Hall, Colorful, Yours, Elasticity, Aesthetic, Hospitality
- Production Technology
- The first floor is reserved for display and office functions. The lifting table could work both as a proofing operation panel and a simple small conference table. The wall integrates the functions of writing board, display, and tool storage. The places by the windows retain the original concrete floor ceiling to reduce the use of decorative panels. The second floor is a relatively private space for receiving visitors and taking a rest.
- Design Challenge
- There are two main challenges of the case. First one is how to combine product display and office space to create an interactive place. Second one is to maximize visual effects within a limited budget. Our solution is to design a space which is both independent and integrated, using the design itself to express beauty, fun atmosphere, and function.
- Research
- The Tetris plane layout and L-shaped blocks design are innovations, which integrate beauty and function. It reduces the budget, and uses the space fully. At the same time, it provides fun element into the room. The orange background is to create a kind of fun atmosphere, which is also a way to make the room feels lighter. In whole, the design uses innovative method to provide a possibility of an integration of beauty, function and joy.
- Inspiration
- As a gift customization brand, Yeah Box has been committed to integrating life aesthetics with gift designs. This case intends to associate product display with office space to create an interactive site that echoes the Yeah Box brand spirit featuring Yours, Elasticity, Aesthetics and Hospitality.
- Project Duration
- The project started in March 2020 in Shenzhen and finished in October 2020 in Shenzhen.
- Operation Flow
- The design aims to show the idea of brand Yeah Box, at the same time providing a fun and relaxed atmosphere to its staff as well as guests visiting there. To reach this goal, we use the idea of Tetris plane layout and L-shaped blocks to combine the beauty and function. We also choose the orange color as the foundation of background to create fun atmosphere.
- Team Members
- Xu Yang
- Image Credits
- Image #1: Photographer Xu Yang, Yeahbox, 2020.
Image #2: Photographer Xu Yang, Yeahbox, 2020.
Image #3: Photographer Xu Yang, Yeahbox, 2020.
Image #4: Photographer Xu Yang, Yeahbox, 2020.
Image #5: Photographer Xu Yang, Yeahbox, 2020.
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