Qabalan Primary Function: Àpẹẹrẹ Àṣà Inú Ilé Búrẹ́dì by Emad Salameh is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2021
Qabalan Primary Function: Àpẹẹrẹ Àṣà Inú Ilé Búrẹ́dì
by Emad Salameh
Client: Qabalan Bakery
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
Verified Award Winner
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About Qabalan Primary Function: Àpẹẹrẹ Àṣà Inú Ilé Búrẹ́dì
Book Text: Qabalan jẹ́ àpẹẹrẹ àṣà inú ilé búrẹ́dì tí ó jẹ́ mítà square 440 ní Amman, Jọ́dánì. A pín àyè náà sí àwọn agbègbè fún àwọn adùn Lárúbáwá, búrẹ́dì àjèjì, pizza àti pastry, àti búrẹ́dì pita Lárúbáwá, pẹ̀lú ibi ìfihàn àárín gbùngbùn fún àwọn kéèkì, àwọn adùn àti chocolate. Àwọn ẹ̀ka ìfihàn gíláàsì crystal ni a ń tan mọ́lẹ̀ ní 4000 kelvin. A lè ṣàtúnṣe gíga àwọn pẹpẹ, a sì lè yọ àwọn agbọ̀n kúrò fún àtúnkún àti ìwẹ̀nùmọ́. A ya ìṣíkiri àwọn òṣìṣẹ́ sọ́tọ̀ kúrò lọ́wọ́ ìṣíkiri àwọn oníbàárà, ìwọlé iṣẹ́ sì ń wá láti ẹ̀yìn, níwọ̀n bí ilé búrẹ́dì náà ti ń ṣiṣẹ́ wákàtí mẹ́rìnlélógún lójúmọ́.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Qabalan Primary Function: Àpẹẹrẹ Àṣà Inú Ilé Búrẹ́dì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Qabalan Primary Function: Àpẹẹrẹ Àṣà Inú Ilé Búrẹ́dì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Qabalan Primary Function: Àpẹẹrẹ Àṣà Inú Ilé Búrẹ́dì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design focused on merging between the style, experience, precision and quality, keeping functionality as the main pillar while maintaining a worthy image for the Bakery.
- Dimensions & Packaging
- The total area of the bakery is 440 sqm. Divided into different zones. The first zone is the Arabic sweets, then the foreign bread, followed by the pizza and pastry. At the left end is the arabic pita bread. In the middle the delicacies display that includes all the cakes, deserts, macaroon, chocolate and pettifor. We used cooling and heating system with fresh air. In addition to using a central cooling system for the refrigerators. High quality displays were chosen. Using crystal glass for all displays to give a better look. All the displays were 4000 kelvin light
- Tags
- Bakery, showroom, design, fit out, interior, space design, cake shop, pastry shop
- Production Technology
- Materials selection and construction techniques were highly considered to create a flexible yet well maintained design. As this bakery restocks freshly baked goods, some items such as crackers baskets had to be highly detailed so the employee can easily dismantle it from its shelf, refill it and place it back again in its location. Most pieces in this store are easy to manipulate and move; different shelf heights can be achieved as we used the Dixon bracing arms to move shelves according in relevance to products height and quantities.
- Design Challenge
- One of the hardest aspects we encountered in this project was to come up with a construction plan of the best assembly for each item, one that can be easily dismantled then put together by any staff member for cleaning, refilling or maintenance. This required multiple trials of design strategies as any moved part in the item should not affect the durability or scratch another part, at the same time be as light weight and manageable as possible. Many prototypes were creating in one to one scale and the best design methodology was adopted.
- Research
- An extensive research of all types of products sold by the bakery was conducted. Each sold item in the bakery had its own specification, storing specification taking into consideration for hot bread. Sweets were studied each on its own, some types had to be served hot but at a certain temperature while other needed refrigerating. Case studies of different types of display units were reviewed, suppliers were contacted with the purpose of exploring display units technologies. Once all technical data was gathered, a mood board of different design inspirations was created and presented to our client which kicked off our design.
- Inspiration
- Inspired by the need for a stylish and quality experience for the bakery customers in contrast to other traditional bakery shops in Jordan. Yet guaranteed by the high quality, durable materials used, as well as the convenient positioning of the machinery and counters while meeting customers needs efficiently.
- Project Duration
- The project started in June 2019 and finished in August 2020. It stopped for two weeks due to Covid 19 curfew. Located in an avenue with medium traffic in Amman, Jordan.
- Operation Flow
- Since this bakery is of a large size, offering multiple choices of goods and operating 24 hours per day, the design focused on separating as much as possible the circulation of operation staff from crossing or contradicting the clients circulation. This was also considered when distributing the zoning layout, operations main circulation comes from the back. Additionally, main bakery items with high daily demand were scattered strategically throughout the store, creating pockets of distributed crowded locations instead of a busy crowded part and a slightly empty store on the other end.
- Patents
- Copyrights belong to SADDA Design and Build CO.,LTD.
- Team Members
- Emad Salameh, Director
Liana Alhabash, Architect - Image Credits
- Image #1: Photographer Faisal Ashi, Qabalan Bakery, 2021.
Image #2: Photographer Faisal Ashi, Qabalan Bakery, 2021.
Image #3: Photographer Faisal Ashi, Qabalan Bakery, 2021.
Image #4: Photographer Faisal Ashi, Qabalan Bakery, 2021.
Image #5: Photographer Faisal Ashi, Qabalan Bakery, 2021.
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