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Wa Lana Waqfa Brand Eto Iselu Tẹlifisiọnu by Rami Yaser Hosni

Wa Lana Waqfa Brand Eto Iselu Tẹlifisiọnu by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.


IrinÌpolówó· 2021

Wa Lana Waqfa Brand Eto Iselu Tẹlifisiọnu

by Rami Yaser Hosni

Client: TRT Arabi TV channel

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìpolówó Category

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The Design

About Wa Lana Waqfa Brand Eto Iselu Tẹlifisiọnu

Wa Lana Waqfa (ẹ jẹ ka duro) jẹ eto iselu ojoojumọ ti o da lori awọn iroyin ọrọ aṣẹlẹ lọwọlọwọ. O ń tan imọlẹ si iṣẹlẹ iroyin kan ki o si ṣe itupalẹ rẹ ni ijinlẹ. Ẹgbẹ ayaworan ṣe atunṣe idanimọ ni kikun (ẹsẹ ibẹrẹ, studio, aworan inú-eto, ipolowo..) lati fi ero eto naa han ni gidi, eyiti o yi po ayika "fifọkansi" ati "diduro" lori koko-ọrọ kan pato. Lẹta akọkọ ninu orukọ eto naa tan imọlẹ si lẹta akọkọ ti ọrọ keji, lati fi ifiranṣẹ fifọkansi ati iṣawari ran. Ila ti o gun ni ipari ọrọ keji duro fun isimi (orukọ eto naa).

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Wa Lana Waqfa Brand Eto Iselu Tẹlifisiọnu jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Wa Lana Waqfa Brand Eto Iselu Tẹlifisiọnu yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Wa Lana Waqfa Brand Eto Iselu Tẹlifisiọnu nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags
broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge
To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration
The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration
The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members
Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk

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