Doji Tower Primary Function: Àpèré Inú Ilé Onílòpọ̀-Ìlò by Massimo Mercurio - Mercurio Design Lab is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2021
Doji Tower Primary Function: Àpèré Inú Ilé Onílòpọ̀-Ìlò
by Massimo Mercurio - Mercurio Design Lab
Client: Mercurio Design Lab S.r.l.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
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The Design
About Doji Tower Primary Function: Àpèré Inú Ilé Onílòpọ̀-Ìlò
Ilé Ọ̀gọ̀ Doji jẹ́ àpèré inú ilé onílòpọ̀-ìlò tí ó ní ilé mẹ́rìndínlógún ní Hanoi, orílẹ̀-èdè Vietnam. Inú ilé náà gba mítà oníbùú 18,204, ó sì ní àwọn àpáta ọjà, àwọn ọ́fíìsì ilé-iṣẹ́, àwọn ọ́fíìsì ìyáláásì àti ilé oúnjẹ kan ní àpáta tí ó ga jùlọ. Èdè àpèré náà so àwọn ohun ìgbàanì àti ti òde-òní pọ̀, tí ó ń mú ìwà art deco jáde. A dàpọ̀ mọ́mọ̀, ewé wúrà, àjà oníbò, mósáíìkì Ítálì àti kírísítálì Yúróòpù pẹ̀lú àwọn àyè ṣíṣí sílẹ̀, àwọn fèrèsé ńlá tí ó yíká àti àwọn ògiri tí ó yíká. Ète náà ni inú ilé tí kò ní gbọ́rọ̀ lásìkò tí ó ń fi ẹwà wúrà àti òkúta iyebíye hàn.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Doji Tower Primary Function: Àpèré Inú Ilé Onílòpọ̀-Ìlò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Doji Tower Primary Function: Àpèré Inú Ilé Onílòpọ̀-Ìlò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Doji Tower Primary Function: Àpèré Inú Ilé Onílòpọ̀-Ìlò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.
- Dimensions & Packaging
- Doji Tower is a large interior project (18,204 sqm) for the corporate headquarters of a client in Hanoi. It is a 16-storey mixed-use development with many functions within the building: corporate offices and a large retail area for the Doji jewellery products. There is also a high-end restaurant at the topmost level.
- Tags
- Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion
- Production Technology
- Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors.
Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics.
The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings. - Design Challenge
- When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.
- Research
- Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.
- Inspiration
- Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.
- Project Duration
- The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.
- Operation Flow
- The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.
- Patents
- Copyright: Mercurio Design Lab S.r.l.
- Team Members
- Lead Designer: Massimo Mercurio
Design Director: Kimberly Liu
Design Team: Mercurio Design Lab - Image Credits
- Photography: Abluebird Photography
Video: Janne Rey Soriano
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