Wúrà Ojú-ìbáṣepọ̀ · 2021
MG iSmart Ètò Ìfojúhàn fún Ìròyìn àti Ìgbafẹ́
by Star
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2021 in Ojú-ìbáṣepọ̀
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Ètò Ìfojúhàn fún Ìròyìn àti Ìgbafẹ́
MG iSmart jẹ́ ètò ìfojúhàn fún ìròyìn àti ìgbafẹ́ tí a ṣe àgbékalẹ̀ fún àwọn ọkọ̀ ayọ́kẹ́lẹ́ ti àmì-ọjà MG. Ètò ìfojúhàn náà ṣe àtìlẹ́yìn fún ìfilọ́lẹ̀ ọjà tuntun pẹ̀lú ojútùú àkànṣe tí a kọ́ ní àyíká ìsopọ̀, àwọn ibi ìfọwọ́kàn oní-díjítà àti àwọn olùrànlọ́wọ́ olóye. Àwọn ìwádìí àti àwọn ìpàdé ìrònú pẹ̀lú ẹgbẹ́ àmì-ọjà náà àti pẹ̀lú àwọn oníbàárà ní àwọn ọjà tí a fojúsùn ni ó darí àwọn ọ̀nà ìlò fún àwọn olùmúlò. Àwọn èrò ìbáṣepọ̀ mẹ́ta ni a ṣe àwòṣe àkọ́kọ́ fún, a sì dán àwọn ìtọ́sọ́nà ìríran mẹ́fà wò kí a tó yan ìtọ́sọ́nà ìkẹyìn kan tí a sì ṣe àgbékalẹ̀ rẹ̀ ní kíkún. Àwọn ọkọ̀ ayọ́kẹ́lẹ́ tí ó ní MG iSmart ti ń rìn ní ojú ọ̀nà ní orílẹ̀-èdè Íńdíà àti Tháílándì.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
MG iSmart Ètò Ìfojúhàn fún Ìròyìn àti Ìgbafẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé MG iSmart Ètò Ìfojúhàn fún Ìròyìn àti Ìgbafẹ́ yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. MG iSmart Ètò Ìfojúhàn fún Ìròyìn àti Ìgbafẹ́ ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
