Nu Aago Ọwọ́ by Maziar Mohit and Iman Kimiaei

Nu Aago Ọwọ́ by Maziar Mohit and Iman Kimiaei is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ohun Ọ̀ṣọ́ Ara Competition Category.

FàdákàOhun Ọ̀ṣọ́ Ara· 2021

Nu Aago Ọwọ́

by Maziar Mohit and Iman Kimiaei

Client: I and M Design

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ohun Ọ̀ṣọ́ Ara Category

29,545

Verified Award Winner

Verify Award Status for #121136

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nu Aago Ọwọ́

Nu jẹ́ aago ọwọ́ tí ó ní ojú tí a fi omi kún. Ojú aago náà mú omi tí a kójọ láti inú àwọn orísun omi tí ó dọ̀tí jùlọ ní àgbáyé, tí a sì sọ di mímọ́ pẹ̀lú ìmọ́lẹ̀ ultraviolet. Àwọn ọ̀wọ̀ akiriliki tí ó mọ́ gaara ni a rì sínú omi náà, wọ́n sì fẹ́ẹ́rẹ̀ẹ́ jẹ́ èyí tí a kò lè rí. Fífọwọ́ kan àpótí irin náà ń mú kí diodu tí ń tan ìmọ́lẹ̀ ṣiṣẹ́, èyí tí ó ń tan ìmọ́lẹ̀ sí àwọn ọ̀wọ̀ láti fi àkókò hàn. A fi gíláàsì safáyà tí ó ní ẹ̀gbẹ̀ gómgóm bo àpótí náà, a sì fi awọ ẹ̀gún kàkatọ́sì ṣe okùn rẹ̀. Ìrísí rẹ̀ tẹ̀lé ìlà ọ̀tọ̀ ìrì tí ó jókòó sórí ewé. Àwọ búlúù náà ń tọ́ka sí òkun tí ó mọ́ tónítóní.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Nu Aago Ọwọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Nu Aago Ọwọ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Nu Aago Ọwọ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Dimensions & Packaging: Case diameter 38mm, thickness 12mm, strap width 20mm.
Tags: watch, minimal, timepiece, design, unconventional, water, environment,
Production Technology: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Design Challenge: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Research: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Inspiration: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Project Duration: The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Operation Flow: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Team Members: Maziar Mohit
Iman Kimiaei
Image Credits: Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021