Artika Horizon Primary Function: Aago Ọwọ́ by Albert Rakhimzhanov is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ohun Ọ̀ṣọ́ Ara Competition Category.
FàdákàOhun Ọ̀ṣọ́ Ara· 2021
Artika Horizon Primary Function: Aago Ọwọ́
Client: ARTIKA Design
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ohun Ọ̀ṣọ́ Ara Category
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The Design
About Artika Horizon Primary Function: Aago Ọwọ́
Book Text: Artika Horizon jẹ́ aago ọwọ́ tí a tún lè gbé nínú àpò tàbí tí a lè wọ̀ ọ́ ní ọrùn. Okùn kan tó wà lórí ìgbà rẹ̀ ló rọ́pò àwọn ẹ̀yà ìgbà tí ó gbàfẹ́nu, èyí sì fún aago náà ní ìkọ́ tó rọrùn tí ó sì ṣeé gbẹ́kẹ̀lé. A fi ìdìmú pàtàkì kan pa ìgbà náà mọ́, ìdìmú náà sì máa ń sọ aago náà di ohun ìkọ̀mọ́ ọrùn tí a lè fi kọ́ ọrùn tàbí tí a lè so mọ́ aṣọ. Àpótí rẹ̀ jẹ́ irin, ó sì ní ìwọ̀n 43 mm ní ìsàlẹ̀ àti 9 mm ní ìjìnlẹ̀. À ń wéwèé láti ṣe é nípasẹ̀ ìṣẹ̀dá àfikún tàbí lílọ̀ CNC. Ihò dúdú (black hole) àti àyíká ìṣẹ̀lẹ̀ rẹ̀ ni ó fún ìrísí náà ní ìmísí, okùn náà sì dúró fún àyè tí ó ń tẹ̀ yí àkókò ká.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Artika Horizon Primary Function: Aago Ọwọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Artika Horizon Primary Function: Aago Ọwọ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Artika Horizon Primary Function: Aago Ọwọ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A wrist watch with a cord on the strap. The watch can be worn on the wrist, or as a stopwatch in a pocket or around the neck. Unlike conventional straps, the construction of Horizon watches is simpler and more reliable, there is literally nothing to break.
- Dimensions & Packaging
- The watch diameter is 43 mm and the depth is 9 mm
- Tags
- Watch, Stopwatch, Time, Accessory, Gadget, Device.
- Production Technology
- The dimensions of a real quartz movement were used in the development of this project. Body material - metal, assumed production technologies - additive manufacturing or CNC milling. This is justified by the small circulation and the complexity of the design.
- Design Challenge
- The most difficult thing in this project is the symbiosis of two global tasks, namely: the need to match the brand and integrate another global theme. Such conditions create many restrictions that can alienate a large segment of consumers. To make a product with a complex meaning, which would be interesting, including for an ordinary inexperienced user, it is necessary to offer him new, original functions. In this case, it is an opportunity to wear this watch not only as a wrist accessory
- Research
- The project started as part of a master's project and is part of a collaboration with the Barcelona-based design studio Anima. The task was to develop the concept of a wrist watch for the Artika brand. The main task of the project was to develop a watch that reflects the philosophy of Artik. Also, the idea of the project is the theme of space and time and an attempt to reflect them in the form of a wristwatch. Attempting to integrate the mataphor into both form and function is the basic idea.
- Inspiration
- The Horizon watch is the final version of this project. This watches reflect the main ideas of the first iterations, which were inspired by the Black Hole and its event horizon, how space can bend under the influence of large forces. So in this watch - the cord symbolizes a space that bends around time beyond its control
- Project Duration
- The project started in September 2019 in St. Petersburg and ended in January 2020 in Saint-Petersburg
- Operation Flow
- The watch is put on the hand and pulled together with a special clip. This clip turns the watch into a pendant accessory that can be hung around the neck or tied to clothes. The crown is a separate piece due to its design. The crown is inserted into a special hole, after which the watch can be wound.
- Team Members
- Сurator: Kirill Rakitin
Customers: Ànima & Artika - Image Credits
- Image #1: Creator Albert Rakhimzhanov, Main view, 2020.
Image #2: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #3: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #4: Creator Albert Rakhimzhanov, Detail view, 2020.
Image #5: Creator Albert Rakhimzhanov, Variations, 2020.
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