Irin Ohun Ẹ̀bùn · 2021
L’Amour Red Packet Boxset Àpò Pupa
by Alex King
- Àmì-ẹ̀yẹ Irin A' Design Award 2021 in Ohun Ẹ̀bùn
- CLIENT: A&J Design
- Estimated Number of Design Views: 28,949
- Verification code 97E96E1991 · Verify this award
Colors
About L’Amour Red Packet Boxset Àpò Pupa
Àpótí àkójọpọ̀ àpò pupa yìí ní àpò pupa mẹ́rìndínlógún láti fihàn ọrọ̀ àti pípé nínú ayé. Àwọn oníṣòwò lè yan nínú àwòrán àyàtọ̀ mẹ́rìndínlọ́gbọ̀n àti àkójọpọ̀ "A" sí "Z" gẹ́gẹ́ bí lẹ́tà ìbẹ̀rẹ̀ orúkọ àti àìní ara ẹni. Ẹ̀bùn aláyàtọ̀ ń fún ènìyàn ní ìmọ̀lára àyàtọ̀ ó sì dára púpọ̀ láti ṣẹ̀dá ìfọwọ́kàn fún ara ẹni àti àwọn ènìyàn tí wọ́n ní ìfẹ́ sí. Ó jẹ́ fún àwọn tó ti ṣe ìgbéyàwó tí ó wà ní ipò àárín ọlá tí wọ́n ní èrò láti yan àpò pupa ti ara wọn láti fi fún àwọn ọmọdé pẹ̀lú ìbùkún tó dára jùlọ.
About the Àmì-ẹ̀yẹ Irin A' Design Award
L’Amour Red Packet Boxset Àpò Pupa jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé L’Amour Red Packet Boxset Àpò Pupa yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún L’Amour Red Packet Boxset Àpò Pupa nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Press Kit
- Unique Properties
- L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
- Dimensions & Packaging
- Fine paper, 20cmx20cmx3cm
- Tags
- red packer, lai see, lucky, festive design
- Production Technology
- Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
- Design Challenge
- We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
- Research
- We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
- Inspiration
- L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
- Project Duration
- 6 months, Hong Kong
- Image Credits
- Alex King
