The Book That Grew Iṣẹ́ Àkọ́kọ́: Ìwé Ìtọ́sọ́nà Ìjẹko láti ọwọ́ Fabiano Dalmacio jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Èrò àti Àbá.
FàdákàÈrò· 2021
The Book That Grew Iṣẹ́ Àkọ́kọ́: Ìwé Ìtọ́sọ́nà Ìjẹko
látọ̀wọ́ Fabiano Dalmacio
Oníbàárà: Rothco, part of Accenture Interactive
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Èrò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #122997Àpẹrẹ Náà
Nípa The Book That Grew Iṣẹ́ Àkọ́kọ́: Ìwé Ìtọ́sọ́nà Ìjẹko
Ìwé Tí Ó Hù jáde jẹ́ ìwé ìtọ́sọ́nà ìjẹko tí a ṣẹ̀dá fún àwọn àgbẹ̀ ní Ireland. Ìwé náà ṣàfihàn ẹ̀kọ́ mẹ́wàá àti ìmọ̀ràn tó wúlò mẹ́wàá tí ó ń ṣèrànwọ́ láti mú ìdúróṣinṣin sunwọ̀n sí i lórí àwọn oko. Ojú ewé kọ̀ọ̀kan, ọ̀rọ̀ kọ̀ọ̀kan àti àwòrán àpèjúwe kọ̀ọ̀kan ni a ṣẹ̀dá láti ọ̀dọ̀ gbòǹgbò koríko tòótọ́ bí wọ́n ṣe ń hù. A darí àwọn gbòǹgbò náà fún ọ̀pọ̀ ọ̀sẹ̀ nípasẹ̀ àpapọ̀ iṣẹ́ ọgbà àti iṣẹ́ ọnà tó peléke, torí náà, ìṣe títẹ̀ ni ẹ̀dá parí. A ṣàlàyé àwọn ìlànà iṣẹ́ àgbẹ̀ tó díjú nípasẹ̀ ìtòsẹ́wọ̀n àwọn àmì àkànṣe, ojú ewé tí ó ṣí sílẹ̀ sì jẹ́ kí òǹkàwé lè ṣàyẹ̀wò kọ́kọ́rọ́ àmì náà nígbà tí ó ń kàwé. Nígbà tí a bá tì í, ìwé náà wọ̀n 29.7 níbùú 42 sẹ̀ntímítà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
The Book That Grew Iṣẹ́ Àkọ́kọ́: Ìwé Ìtọ́sọ́nà Ìjẹko jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé The Book That Grew Iṣẹ́ Àkọ́kọ́: Ìwé Ìtọ́sọ́nà Ìjẹko yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. The Book That Grew Iṣẹ́ Àkọ́kọ́: Ìwé Ìtọ́sọ́nà Ìjẹko jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Ìwọ̀n àti Àpò
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Àwọn Àkọlé
- book, design, Ireland, grass, farming, bank, idea
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Ìpèníjà Àpèsè
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Ìwádìí
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Ìmísí
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Àkókò Iṣẹ́ Àkànṣe
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Ìlànà Ìṣiṣẹ́
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Àwọn Ọmọ Ẹgbẹ́
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Ìfọwọ́sí Àwòrán
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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