I Love You From Afar Àwùjọ by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Àwùjọ by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.

IdẹÌpolówó· 2021

I Love You From Afar Àwùjọ

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìpolówó Category

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Colors

The Design

About I Love You From Afar Àwùjọ

Ní ìbẹ̀rẹ̀ àjakálẹ̀-àrùn náà, nígbà tí gbogbo ènìyàn wà nínú ìsọdìpamọ́ ní Chile, gbogbo àwọn ilé ìtajà Miniso ti pàdé, àti láti tọ́jú ìpinnu rẹ̀ sí àwọn olùgbọ́ rẹ̀, a ṣẹ̀dá ìpolongo "Mo Nífẹ̀ Ẹ́ Láti Ọ̀nà Jíjìn", tí a ṣe 100% lórí ayélujára, tí ń fún àwọn olùrà wọn ní ẹgbẹẹgbẹ̀rún àwọn èrò láti dárayá wọn nígbà tí wọ́n wà nínú ìtìmọ́lé.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

I Love You From Afar Àwùjọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé I Love You From Afar Àwùjọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. I Love You From Afar Àwùjọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax