Shin Tay Yuan Primary Function: Àpèrò Inú Ilé-iṣẹ́ Ìrìnàjò Afẹ́ by Googoods is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2021
Shin Tay Yuan Primary Function: Àpèrò Inú Ilé-iṣẹ́ Ìrìnàjò Afẹ́
by Googoods
Client: Googoods
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
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- Verified Award Winner
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The Design
About Shin Tay Yuan Primary Function: Àpèrò Inú Ilé-iṣẹ́ Ìrìnàjò Afẹ́
Book Text: Shin Tay Yuan jẹ́ àpèrò inú ilé fún ilé-iṣẹ́ ìrìnàjò afẹ́ ti ilé-iṣẹ́ ọ̀ṣọ́ amọ̀-àtọ̀ọ́n ní ìlú New Taipei, Taiwan. Àpèrò náà ń lo àwọn ohun-èlò ilé-iṣẹ́. A rí àwo tí a ti gún ihò sí ẹnu-ọ̀nà. Èròngbà náà wá láti inú títẹ̀-àṣọ, ohun-èlò pàtàkì nínú ìlànà ọ̀ṣọ́-àtọ̀ọ́n, èyí tí a tún fi sí àwọn ìpín-yíyà tí a so sókè àti ètò àmì-ìtọ́nisọ́nà. Nínú àwọn ilé-iṣẹ́ amọ̀, a ń kó àwọn ohun-ìlò lé orí àwọn pákó igi fún ìmúrasílẹ̀ ìṣàkóso, a sì yí ìran náà padà di ibi tábìlì-iṣẹ́. A fi ìtàn ilé-iṣẹ́ náà hàn nípasẹ̀ àwọn àwòrán dípò àwọn ọ̀rọ̀ gígùn. Àyè náà ń ṣàlàyé iṣẹ́-àṣesìnà ọ̀ṣọ́ amọ̀-àtọ̀ọ́n fún àwọn àbẹ̀wò.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Shin Tay Yuan Primary Function: Àpèrò Inú Ilé-iṣẹ́ Ìrìnàjò Afẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Shin Tay Yuan Primary Function: Àpèrò Inú Ilé-iṣẹ́ Ìrìnàjò Afẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Shin Tay Yuan Primary Function: Àpèrò Inú Ilé-iṣẹ́ Ìrìnàjò Afẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
- Dimensions & Packaging
- The area of the project is 272 sqm.
- Tags
- interior, space, experiential space, design, googoods, exhibition, culture
- Production Technology
- Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
- Design Challenge
- Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
- Research
- The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
- Inspiration
- Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
- Project Duration
- The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
- Operation Flow
- For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
- Team Members
- Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin - Image Credits
- googoods
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