Ruby Pixels Yèrí by Nima Nazem Zomorodi is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ohun Ọ̀ṣọ́ Ara Competition Category.

IdẹOhun Ọ̀ṣọ́ Ara· 2021

Ruby Pixels Yèrí

by Nima Nazem Zomorodi

Client: Zomorrodi Jewelry Gallery

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ohun Ọ̀ṣọ́ Ara Category

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Colors

The Design

About Ruby Pixels Yèrí

Àpẹrẹ Ruby Pixels wá láti inú àwọn eré fídíò ọgọ́rin àti àwọn ìmọ́lẹ̀ pupa neon nínú ìpolongo ìlú, àti láti ètò mọ́séèkì àwọn àpẹrẹ Ìsílámù tó hàn nínú àpẹrẹ yìí. Ìpenija pàtàkì jẹ́ láti pàdé ìfẹ́ ọjà fún ohun ọ̀ṣọ́ nínú oríṣiríṣi àwòrán aabo, yíyí àwọn àpẹrẹ àdáyébá padà sí ìrí òrùka aládàáyébá pẹ̀lú ìmọ̀lára kannáà, darapọ̀ ìṣiṣẹ́ àti ẹwà lẹ́gbẹ̀ẹ́ ìsopọ̀ ìmọ̀lára láàárín yèrí àti olùlò.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Ruby Pixels Yèrí jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Ruby Pixels Yèrí yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Ruby Pixels Yèrí ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique features of this earring is the originality of its design and two separate parts of it, the first part lying on the surface of the earlobe and flush with the ergonomic lines of the ear, and the lower part is a ruby piece with a teardrop cut. The suspended face hangs from the ear.
Dimensions & Packaging: (L) 44 mm * (W) 32 mm * (H) 4 mm
Tags: Ruby, Earing, Modern, Classic, Puzzle, Pixels
Production Technology: The upper part includes princess cut diamonds and rubies. The lower part includes tear-shaped ruby. The base material is 18K gold.
Design Challenge: The contrast of combining an unconventional and modern design of the earrings at the top with the classic design (teardrop-like hanging at the bottom) and creating a work with high visual dynamics has been the main challenge in this design.
Research: How the asymmetrical color arrangement of red and white jewelry on the upper part and also the difference in height of these stones and the use of common claws to mount them, ergonomic placement of the upper part of the ear and hanging tears-shaped stone at the bottom, all with many Prototypes and multiple trials were obtained.
Inspiration: The design of this earring is inspired by the turning on and off of light pixels on screens such as 80s video games (like Atari) on a black background or even neon red lights in urban advertising, as well as inspiration from the mosaic arrangement of Islamic patterns in this design that is visible.
Project Duration: The project has been designed and produced in Tehran, Iran in 2020.
Operation Flow: It visually remembers the start of the spring with an asymmetrically combination of white and pink blossoms. The asymmetrical and random variety of colors create excitement in a modern atmosphere that calms by leading to a big tear at the end of the earring.