Luxuriate Oruka by Masoud Serati Nouri is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ohun Ọ̀ṣọ́ Ara Competition Category.

IdẹOhun Ọ̀ṣọ́ Ara· 2022

Luxuriate Oruka

by Masoud Serati Nouri

Client: Gemod’art

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ohun Ọ̀ṣọ́ Ara Category

16,875

Verified Award Winner

Verify Award Status for #126437

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luxuriate Oruka

Luxuriate jẹ́ oruka tí ó fa awokose láti ìdàgbàsókè ohun ọ̀gbìn láti inú irúgbìn kan ṣoṣo. Àwọn okùn rírọ̀ bẹ̀rẹ̀ láti inú oruka náà, wọ́n la ojú-ọ̀nà kan já nínú ara oruka náà kọjá, wọ́n sì gòkè dé nǹkan bí sẹ̀ntímítà kan ju ojú ilẹ̀ tí ó jẹ́ oníwàwú lọ. Àwọn òkúta tí wọ́n gé ní ọ̀nà àdánidá ni a ti fi papọ̀ mọ́ àwọn okùn wọ̀nyí. Ẹ̀yà oruka náà ń fẹ̀ sí i díẹ̀díẹ̀ láti milimítà márùn-ún ní ìsàlẹ̀ sí milimítà mẹ́tàlá ní òkè, a sì lè ṣe é ní ìwọ̀n èyíkéyìí. A ṣe àpẹẹrẹ oruka náà lọ́nà dígítà, a sì ṣe é pẹ̀lú ìtẹ̀wé onípa-mẹ́ta àti dídà tààrà, a sì parí rẹ̀ ní ọwọ́. Ẹni tí ó bá wọ̀ ọ́ lè ṣàtúnṣe àwọn okùn náà láti yí ìrísí ohun-ọ̀ṣọ́ náà padà.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Luxuriate Oruka jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Luxuriate Oruka yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Luxuriate Oruka ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The movement of the Protrusion strands from inside the ring, then their protrusion from the gap created on the body of the work and then at the same time moving on the wavy surface and opening them from each other and combining with stones with natural cuts absorbs the viewer's attention and stronger the connection with the artifact.
Dimensions & Packaging: The shank of the piece can be made for any size, which increases from the ending point with a width of 5 mm to the top point with a width of 13 mm in an increasing manner, And the strings start from the inside of the work with a longer length than the circumference of the design itself and are located at the top and at a distance of about one centimeter from the surface of the work.
Tags: Plant, life, ring, change, growth
Production Technology: The design is made after being modeled matrix and zbrush and using 3D printing method and direct casting, as well
as using the art of hands to place and adjust the strings and stones.
Design Challenge: An important challenge of this design is to depict nature in art and especially jewelry in a wayas if it is a theatrical scene for the designer to illustrate a story, while using the art, creates a deep connection with the user to remind everyone, that nature as the main soulof all humans has been forgotten, will be reminisced and enjoy the work of art.
Research: Immersion in the nature and studies on the growth stages of different types of plants led to a common result of how they grow and revealed that a small seed has the power to give birth to a powerful multibranched plant and accompany the plant up to its full growth and fertility and beauty.
Inspiration: Luxuriate uses nature as a mysterious source of inspiration, which tells the story of the growth of several branches of a single seed and the movement and pressure on the layers of the earth that leads to the splitting of the earth, against the soft plant, and after rather sometimes slow and sometimes erratic movements that even effect the environment, reaches its growth and perfectness.
Project Duration: The ideation of the design and its designing started at a swift 9time in early April 2021 and on May 10, 2021, it was completed in Iran and the city of Tabriz.
Operation Flow: Being able to make changes to an inherently fixed artifact transmits excitement to the user, in which adjusting the placement of the strings on top of Luxuriate and achieving the desired visual effect causes more connection with Luxuriate as a part of the nature and a work inspired from it which the user can now hold it at the palm of his hands.
Image Credits: Image #1:Illustrator, Pouya Hosseinzade, Render, 2021
Image #2:Illustrator, Pouya Hosseinzade, Render, 2021
Image #3:Illustrator, Pouya Hosseinzade, Render, 2021
Image #4:Illustrator, Pouya Hosseinzade, Render, 2021
Image #5:Illustrator, Pouya Hosseinzade, Render, 2021