Live and Let Live Iṣeto Ifihan by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2022
Live and Let Live Iṣeto Ifihan
by Inception Cultural and Creative Co., Ltd
Client: Inception Cultural & Creative Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
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About Live and Let Live Iṣeto Ifihan
Live and Let Live jẹ́ ifihan kan nípa àwọn ẹranko tí ó wà nínú ewu ìparun, tí a gbékalẹ̀ ní àyè tí ó ní mítà onígun mẹ́rin 127 ní Guangzhou. Ifihan náà ṣàfihàn àwọn ìran alààyè ti béárì pola, ọ̀bọ imu-fẹ̀lẹ́fẹ̀lẹ́, panda pupa, koala àti ẹyẹ shoebill. Àwọn ère ẹranko wọ̀nyí ni a fi paali tí a tún lò ṣe. Àwọn ìtòlẹ́sẹẹsẹ ìbáṣepọ̀ mú kí àkòrí ìtọ́jú àyíká gbòòrò síi. Ìwọ̀n-ìwọ̀n ńlá kan (seesaw) máa ń fi àwọn ènìyàn sí ìhà kan àti àwọn ẹranko sí ìhà kejì, tí yóò sì máa yẹsẹ̀ nígbà tí àlejò kan bá dúró lórí ìwọ̀n tí ó wà láàrin. Ète rẹ̀ ni láti gbé ìmọ̀ ga nípa ìparun àwọn irú-ẹ̀dá.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Live and Let Live Iṣeto Ifihan jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Live and Let Live Iṣeto Ifihan yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Live and Let Live Iṣeto Ifihan ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Live and Let Live Exhibition invites the environmentalist artist Laurence Vallières to re-created lively scenes of endangered animals such as the polar bears, snub-nosed monkeys, red pandas, koalas, and shoebills. While the audiences see them as if they were thriving in their natural habitat, in real life they are already being placed behind museum glasses; as a memory, as a record, and as how the future generation would see them.
- Dimensions & Packaging
- Location: Guangzhou Taikoo Hui Site Dimension: 127 square meters
- Tags
- LIVE AND LET LIVE, Born From Nature Bond with Nature, Laurence Vallières, Taikoo Hui Guangzhou, the gone zoo
- Production Technology
- Every aspect of the Live and Let Live exhibition is designed promote environmental friendly ideas. From the concept, the chosen artist, the artworks, the interactive installations, to even the materials are all consistent with the theme. For example, Laurence Vallières, the artist invited to create for this exhibition is most known for creating large scale animal sculptures with recycled cardboards.
- Design Challenge
- The most challenging part of this project is the balance between the amount of information and entertainment; too much entertainment, the installation loses the message it tries to convey, and too much information bores the audiences. When brainstorming, Inception came up with a lot of ways in which these important information of endangered animals can be easily feed to the audiences, and was actually successful in doing so; the installation was included in multiple school trips, and there were elementary school children submitting environmental protection proposals to us after seeing the installation.
- Research
- LIVE AND LET LIVE is a commissioned installation created by Inception. Dedicated to creating both original IP and client cases, we have been working on transboundary issues related to art, entertainment, music, ad media industries. Thus, when we were commissioned by Taikoo Hui (Guangzhou) Development Company Limited under the Swire Group to create an installation in the mall, we thought of the ongoing and increasingly severe crisis of endangered animals, and decided to raise awareness on this issue. Through immersive and interactive experience, the audiences is not only fed the information, but can involve themselves completely into this topic.
- Inspiration
- At this very moment, we are experiencing the sixth extinction, and this time, human has become the meteor that is causing it. As more and more animals are being listed as endangered animals, we wish to convey a pro-environmental message to the audiences through this exhibition.
- Project Duration
- The exhibition started at 2020.06.26 and ended at 2020.08.02, it was held at Taikoo Hui Guangzhou
- Operation Flow
- There are a few interactive installations in this exhibition. The huge interactive see-saw representing the balance of nature has human and animals sitting on the opposite ends. It tilts when an audience stands on a scale in the middle.
There are also interactive technologies that allows the audience to understand each endangered animals better. - Image Credits
- All Images: Inception Cultural & Creative Co., Ltd
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