Fantasy Factory Soobu Itaja by SIG Design is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
WúràInú Ilé· 2022
Fantasy Factory Soobu Itaja
by SIG Design
Client: Nayuki
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #127744The Design
About Fantasy Factory Soobu Itaja
Ile-iṣẹ irokuro pẹlu yan lori aaye bi aaye tita to mojuto, ṣepọ tii, soobu, awọn ẹbun IP, ati awọn apakan igi lati ṣẹda ile itaja ile-iṣẹ iṣẹ lọpọlọpọ. Agbekale oniru FTY ti a jade lati Factory. F dúró fun Fair. Fun sisan nla ti awọn eniyan ati awọn ẹka ọja ọlọrọ, aaye naa ti gbero ni ọna ti ọja kan. T dúró fun Time. Awọ ti ile itaja ni a fa jade lati awọn iyipada awọ ti ọrun, ti o tumọ awọn iyipada akoko ti ọjọ kan. Y tọka si O (onibara). Awọn ti o yatọ O ni digi ti wa ni tesiwaju si awọn olona-onisẹpo ohun ibanisọrọ ẹrọ.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Fantasy Factory Soobu Itaja jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Fantasy Factory Soobu Itaja yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Fantasy Factory Soobu Itaja ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
- Dimensions & Packaging
- Project area is 1100m²
- Tags
- multifunctional space, factory store, retail, fair, baking
- Production Technology
- Many market research was carried out about target market and similar retail stores.
- Design Challenge
- a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model. - Research
- Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present. - Inspiration
- The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
- Project Duration
- The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
- Team Members
- Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee - Image Credits
- Image#1-Image#5 photographer: Nayuki, 2019
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