Blue Frog Igi Ati Ounjẹ láti ọwọ́ SIG Design jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn.
IrinInú Ilé· 2022
Blue Frog Igi Ati Ounjẹ
látọ̀wọ́ SIG Design
Oníbàárà: Blue Frog
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Inú Ilé
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #127951Àpẹrẹ Náà
Nípa Blue Frog Igi Ati Ounjẹ
Blue Ọpọlọ pese ti ibeere ounje ati cocktails. A ṣe apẹrẹ naa lati ṣafihan awọn ẹya aṣa ti Amẹrika ode oni. Lati ṣẹda aaye ṣiṣi ati aaye ọfẹ lati pade awọn ipo awujọ oriṣiriṣi, lẹhinna awọn alabara le ni iriri igbadun igbadun. Iyatọ aṣa 100 Asokagba mu idunnu ati ipenija si awọn alabara. Nitorina, igi naa jẹ ile-iṣẹ wiwo lati gbe igbadun si gbogbo aaye. Awọn ohun elo ti o yatọ, awọn apẹrẹ ti o ni ọpọlọpọ ati awọn ohun ọṣọ aworan ni a gba lati ṣẹda aaye ti o ga julọ.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Blue Frog Igi Ati Ounjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Blue Frog Igi Ati Ounjẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Blue Frog Igi Ati Ounjẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
- Ìwọ̀n àti Àpò
- The project area is 404 sqm.
- Àwọn Àkọlé
- restaurant, bar, Modern American, artworks
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Desktop research and on-site market research.
- Ìpèníjà Àpèsè
- The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
- Ìwádìí
- Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers. - Ìmísí
- Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
- Àkókò Iṣẹ́ Àkànṣe
- The project located in Nanjing IST started in July 2020 and finished in December 2020.
- Ìlànà Ìṣiṣẹ́
- /
- Àwọn Ọmọ Ẹgbẹ́
- Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu - Ìfọwọ́sí Àwòrán
- Image #1-#5 photographer: Nick Sing
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