Insecta Iridesse Iṣẹ́ Àkọ́kọ́: Ìwé Àkójọ Títà Aworan Ìtẹ̀wé by Plus Collaboratives

Insecta Iridesse Iṣẹ́ Àkọ́kọ́: Ìwé Àkójọ Títà Aworan Ìtẹ̀wé by Plus Collaboratives is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.

FàdákàÌpolówó· 2022

Insecta Iridesse Iṣẹ́ Àkọ́kọ́: Ìwé Àkójọ Títà Aworan Ìtẹ̀wé

by Plus Collaboratives

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìpolówó Category

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The Design

About Insecta Iridesse Iṣẹ́ Àkọ́kọ́: Ìwé Àkójọ Títà Aworan Ìtẹ̀wé

Insecta Iridesse jẹ́ ìwé àkójọ títà aworan ìtẹ̀wé tí a ṣẹ̀dá láti fi àwọn ipa ìtẹ̀wé onírin hàn. Ìwé àkójọ náà rọ́pò àpẹẹrẹ àwọ̀ tí ó wọ́pọ̀ pẹ̀lú ìwé ìtàn olùṣàwárí àròsọ tí ó ń ṣàkọsílẹ̀ àwọn ẹ̀yà kòkòrò tí ó ṣọ̀wọ́n tí a fojú inú wò. Ọgbọ̀n àwọn ohun ọ̀ṣọ́ bí òkúta iyebíye, tí ó ní àwọn ẹ̀gbà ọwọ́, ẹ̀gbà ọrùn, ohun ọ̀ṣọ́ irun, yẹtí àti brooch nínú, ni a fi bébà ṣe pátápátá tí a sì tẹ̀ wọ́n pẹ̀lú àwọn atíntì wúrà, fàdákà àti funfun àkànṣe. Ìwé náà ní àwọn máàpù tí a ká, àwọn tíkẹ́ẹ̀tì, àwọn gẹ̀gẹ̀ ìwé ìròyìn àti àwọn ìwé ẹ̀rí lórí bébà tí a bo àti tí a kò bò. A ní àwọn olùwòran níyànjú láti ṣàyẹ̀wò ipa ìtẹ̀wé kọ̀ọ̀kan ní kíkún.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Insecta Iridesse Iṣẹ́ Àkọ́kọ́: Ìwé Àkójọ Títà Aworan Ìtẹ̀wé jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Insecta Iridesse Iṣẹ́ Àkọ́kọ́: Ìwé Àkójọ Títà Aworan Ìtẹ̀wé yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Insecta Iridesse Iṣẹ́ Àkọ́kọ́: Ìwé Àkójọ Títà Aworan Ìtẹ̀wé jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimensions & Packaging: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Tags: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Production Technology: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Design Challenge: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Research: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inspiration: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Project Duration: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Operation Flow: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Team Members: PLUS Collaboratives
Image Credits: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.