Future Man Brand Oniru by Green Gold is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Fọ́tò Yíya àti Àtúnṣe Fọ́tò Competition Category.

IdẹFọ́tò Yíya· 2022

Future Man Brand Oniru

by Green Gold

Client: Taiwan Green Gold Homeland Co., Ltd

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Fọ́tò Yíya Category

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Colors

The Design

About Future Man Brand Oniru

Greengold ṣe ayẹwo bi awọn igbejade ọjọ iwaju ṣe le loye nipasẹ awọ ati aṣọ. Niwọn bi ọja naa ṣe afihan ipa ti idagbasoke ọpọlọ, ipin ti awọn awòràwọ tun ni a gbero. Awọn aza aṣọ ati awọn ẹya ẹrọ ti tun ṣe iṣelọpọ ti iwadii ti o wa loke, lilo ọpọlọpọ fadaka ati buluu fun apẹrẹ wiwo.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Future Man Brand Oniru jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Future Man Brand Oniru yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Future Man Brand Oniru ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GREEN GOLD is a company that serves health and women's fashion. The inspiration for this work is to create a woman who can be sci-fi and smart, using an astronaut-like medium and indescribable wisdom to break away from the image of traditional health products
Dimensions & Packaging: All photos shot on Canon 5D Mark III cameras with 125mm Lenses,
I Post-production the photo on photoshop and Lightroom
Tags: photo, blue, fucture, woman, circle
Production Technology: GREEN GOLD shoot with High-key, combined with monochrome background for lighting effects, and flash for depth of field shooting
Design Challenge: When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression
Research: In order to differentiate the product image from the market, we studied how to use color and clothing to make people understand the futuristic presentation. Since the product mainly expresses the role of brain development, the element of astronauts is also considered. Clothing styles and accessories have also done the above research synthesis
Inspiration: GREEN GOLD use the elements of astronauts, transparent, reflective and colorful luster to depict the image of wisdom and science fiction
Project Duration: 2020 April.3 start in Taipei city
2020 April.28 finsh in Taichung city
2020 May.1 display in Twgreengold website
Operation Flow: The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products
Team Members: Design Director:Che yu Lin
Designer:Zheng Yuan Huang
Photographer:Kai-Chieh Chang
Action photography:Lemonster Lee
Marketing:Yi hung Yang
Gaffer:Cheng Fu Hong
Stylist:Su yu Kuang
Model:Chen Wei
Makeup&Hair artist:Po Tsang Ho
Image Credits: Image #1: Photographer Kai-Chieh Chang，Future man， 2020
Image #2: Photographer Kai-Chieh Chang，Future man， 2020
Image #3: Photographer Kai-Chieh Chang，Future man， 2020
Image #4: Photographer Kai-Chieh Chang，Future man， 2020
Image #5: Photographer Kai-Chieh Chang，Future man， 2020