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Taicang Readzone Àgbékalẹ̀ Inú Ilé Ìtajà Ìwé by Cheng Yu Hsieh

Taicang Readzone Àgbékalẹ̀ Inú Ilé Ìtajà Ìwé by Cheng Yu Hsieh is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.


WúràInú Ilé· 2022

Taicang Readzone Àgbékalẹ̀ Inú Ilé Ìtajà Ìwé

by Cheng Yu Hsieh

Client: CHS Interior Design

Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Inú Ilé Category

Colors

The Design

About Taicang Readzone Àgbékalẹ̀ Inú Ilé Ìtajà Ìwé

Taicang Readzone jẹ́ ilé ìtajà ìwé tí ó wà nínú ilé ìtajà ńlá kan ní Taicang, orílẹ̀-èdè Ṣáínà. Ilé ìtajà ìwé náà gba ibi tí ó tó ọ̀ọ́dúnrún mẹ́rìndínláàádọ́rin mítà onígun mẹ́rin (368), a sì ṣe àgbékalẹ̀ rẹ̀ ní ìrísí gbọ̀ngàn eré oníyípo. Àwọn ògiri ìwé gíga àti àwọn férémù ilẹ̀kùn tí ó dojú kọ ọ̀nà oríṣiríṣi rán wa létí àwọn ojú ìran ìgboro ìlú tí ó kún fọ́fọ́, wọ́n sì ń pe àwọn òǹkàwé láti wá ṣàwárí. Àwọn ìlà ìrìn oníyípo so pọ̀ mọ́ àwọn ọ̀nà tí ó tàn káàkiri láti dá àwọn àkójọpọ̀ ìwé ọ̀tọ̀ọ̀tọ̀ àti àwọn ibi ìjókòó oríṣiríṣi sílẹ̀. Àjà ilé tí a fi irin aláìlábàwọ́n (stainless steel) ṣe dín ìmọ̀lára ìwúwo ètò ńlá náà kù. Àwọn pẹpẹ ìwé, tábìlì àti ìjókòó tí a lè yí padà ṣe àtìlẹ́yìn fún kíkà ìwé fún ẹnìkọ̀ọ̀kan, kíkà ìwé fún òbí àti ọmọ àti àwọn ìpàdé.

The Recognition

About the Àmì-ẹ̀yẹ Wúrà A' Design Award

Taicang Readzone Àgbékalẹ̀ Inú Ilé Ìtajà Ìwé jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Taicang Readzone Àgbékalẹ̀ Inú Ilé Ìtajà Ìwé yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Taicang Readzone Àgbékalẹ̀ Inú Ilé Ìtajà Ìwé ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
Dimensions & Packaging
This is a 368-square-meters bookstore.
Tags
Interior, Design, retail, bookstore
Production Technology
In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration.
Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
Design Challenge
In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
Research
In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
Inspiration
This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
Project Duration
The project started in March 2021 and finished in June 2021 in Taicang, China.
Operation Flow
With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
Team Members
Designer Director: Cheng Yu Hsieh
Designer: Hsin Yun Chiang
Designer: Pao Hua Tsao

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