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Angle Iṣẹ Akọkọ: Ṣiṣe Apẹrẹ Inu Ile Itaja Aṣọ by Shanchuk Design

Angle Iṣẹ Akọkọ: Ṣiṣe Apẹrẹ Inu Ile Itaja Aṣọ by Shanchuk Design is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.


IdẹInú Ilé· 2022

Angle Iṣẹ Akọkọ: Ṣiṣe Apẹrẹ Inu Ile Itaja Aṣọ

by Shanchuk Design

Client: SHANCHUK Design

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category

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The Design

About Angle Iṣẹ Akọkọ: Ṣiṣe Apẹrẹ Inu Ile Itaja Aṣọ

Ọrọ Iwe: Angle jẹ ile itaja aṣọ oniruuru ami-iyasọtọ ti o wa ni Shenzhen, China. Ile itaja naa gbooro sí mita mọ́kàndínlógún ó lé ọgọ́rin (218) sí ẹgbẹ̀rún kìíní, ó sì jẹ́ pípa mọ́ gẹ́gẹ́ bí àyè ṣíṣí kan pẹ̀lú pínpín díẹ̀. Àwọn ọ̀wọ̀n àárín gbùngbùn ti fi awọn ẹ̀rọ irin aláìlábàwọ́n (stainless steel) yí wọn ká tí ó tún ń ṣiṣẹ́ gẹ́gẹ́ bí ibi ìfihàn ọjà. Àwọn yàrá ìdánwò aṣọ lo àwọn bulọ́ọ̀kù dígí, nígbà tí agbègbè olówó-ìwífún sì jẹ́ bulọ́ọ̀kù tí a fi sínú ilẹ̀ pẹ̀lú counter tí ó ní ìrísí àdánidá gbóná. Àwọn fèrèsé láti ilẹ̀ dé àjà mú ìmọ́lẹ̀ ọ̀sán wọlé, nígbà tí fitila àjà oníhàmu, tí ó ní ìmọ́lẹ̀ tí a lè ṣàtúnṣe, àti àwọn fitila àfojúsùn ń tan ìmọ́lẹ̀ sí àwọn ọjà. Àwọn ìrísí wíwọ́ ṣẹ̀dá ààyè tí ó rọ̀ tí ó sì tùnú fún àwọn oníbàárà.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Angle Iṣẹ Akọkọ: Ṣiṣe Apẹrẹ Inu Ile Itaja Aṣọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Angle Iṣẹ Akọkọ: Ṣiṣe Apẹrẹ Inu Ile Itaja Aṣọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Angle Iṣẹ Akọkọ: Ṣiṣe Apẹrẹ Inu Ile Itaja Aṣọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Formation of customers is a part of the space; therefore the project rebuilds the relations between customers, foot traffic, products, and displays. The design team hope that it will construct a wonderful natural physical state here. The quality of softness and strength, blocks of comfort and neatness, curves of gentleness and delicateness, will bring changeable and interactive feelings and visions to customers with every movement.
Dimensions & Packaging
Gross built area: 218 sqm;
Type: Boutique;
Main materials: Stainless steel, Wood, Veneer, Art paint, Tile
Tags
SHANCHUK DESIGN, Multi-brand store, High-end fashion shop, Stylish boutique, Artistic life
Production Technology
As the visual center of the entire space, the middle columns were wrapped into the stainless steel rack for parts of display function. A few steps forward, there are fitting rooms with mirror block devices. The cashier area is presented in the form of an inlaid block. The stainless steel material envelops the entire volume and the cashier counter is composed of warm and natural texture, which conveys the attributes of high-end fashion as a whole.
Design Challenge
Challenges of the project: In fact for the design team, they are not just interior designers who solve many technical problems in practical terms. For example, how a large number of curved design elements can be better presented in actual technology. More importantly, the design team are also "atmosphere" designers. The design team hope that the space is in line with the characteristics of women. Therefore, female consumers can be embraced with warmth and comfort when they enter this space. The design team understand it as "Psychological Design".
Research
There are floor-to-ceiling windows with in the store, which brings in a considerable amount of natural light. Besides, the design team designed an oval horizon ceiling light with adjustable brightness. The horizon ceiling light resembles the shape of angel eyes, allowing the light to cover the space. At the same time, the design team have matched spotlights to provide the focused display lighting for the products, where customers can choose the specific items as well as feel the natural and comfortable light environment.
Inspiration
Angle is one of the most iconic high-end multi-brand stores in Shenzhen, China. Angle means "aspects and degrees", which symbolizes as its name - a collection of individuals with sharp outlines. As the second store of Angle, this project is located in Overseas Chinese Town, Nanshan District, Shenzhen, China. Through diversified styling, Angle connects fashion with life, explores art with life, and creates a diversified lifestyle and artistic expression.
Project Duration
Started in March 2021;
Finished in October 2021;
Location: OCT PARK, Nanshan District, Shenzhen, China
Operation Flow
The design team hope that customers will immerse in an interactive and living space. All the people, creations and the indoor space consist in a unique picture, a beautiful verse, and a glorious symphony. Customers enter, move, and leave around the products, to feel the living style in ANGLE. Based on the assumptions above, the design team did not set much division, but kept the whole space integrated with the form of construction to create a sense of heaven and earth.
Team Members
Company: SHANCHUK DESIGN;
Main designer: Christian Leung;
Designer: Zoe Jiang;
Image Credits
Vincent Lin / SHANCHUK DESIGN

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