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Environment Day Iṣẹ Akọkọ: Ifihan Ferese láti ọwọ́ Gravity Design and Arcelik

Environment Day Iṣẹ Akọkọ: Ifihan Ferese láti ọwọ́ Gravity Design and Arcelik jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ohun-èlò Àlàáfíà Ayé, Iṣẹ́ àti Àpẹẹrẹ Ewéko.


IrinOhun-èlò Àlàáfíà Ayé· 2022

Environment Day Iṣẹ Akọkọ: Ifihan Ferese

látọ̀wọ́ Gravity Design and Arcelik

Oníbàárà: Arçelik

Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ohun-èlò Àlàáfíà Ayé

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #135652

Àwọ̀

Àpẹrẹ Náà

Nípa Environment Day Iṣẹ Akọkọ: Ifihan Ferese

Ọrọ Iwe: Ọjọ Ayika jẹ́ ifihan ferese soobu tí a ṣẹ̀dá fún ile itaja kan ní Istanbul. Ifihan náà ní ògiri ilẹ̀ gbígbẹ tí a fi ọwọ́ ṣe tí ó ń fa àfiyèsí àwọn tí ń kọjá lọ. Èrò náà wá láti ọ̀dọ̀ ogbele àti àdánù àwọn ohun àlùmọ́ọ́nì àdánidá lórí Ilẹ̀ Ayé. A ṣe àpẹrẹ pápá aláwọ̀ ewé kan láti wọ inú ilẹ̀ gbígbẹ náà, tí ó fi hàn pé ìsọdọ̀tun ṣì ṣeéṣe. A ṣe ilẹ̀ gbígbẹ náà láti amọ̀ tí a fi sí orí àwọn àwo MDF tí a sì gbẹ lábẹ́ oòrùn fún ọ̀sẹ̀ kan láti ṣẹ̀dá ojú kan tí ó ní àwọn àbùkù. Àwọn agbègbè aláwọ̀ ewé jẹ́ mose, àti pé àwọn lẹ́tà náà ni a gé láti inú igi. Nǹkan bí ìpín 98 nínú ọgọ́rùn-ún ti ifihan náà ni a ṣe láti inú àwọn ohun èlò tí ó lè bá ìwà ẹ̀dá mu tí ó sì jẹ́ adánidá.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Irin A' Design Award

Environment Day Iṣẹ Akọkọ: Ifihan Ferese jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Environment Day Iṣẹ Akọkọ: Ifihan Ferese yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Environment Day Iṣẹ Akọkọ: Ifihan Ferese nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Ìwọ̀n àti Àpò
Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Àwọn Àkọlé
Sustainability, Window Display, Showcase, Green, Clay, Drought
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Ìpèníjà Àpèsè
The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Ìmísí
The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Àkókò Iṣẹ́ Àkànṣe
The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Ìlànà Ìṣiṣẹ́
Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Àwọn Ọmọ Ẹgbẹ́
Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Ìfọwọ́sí Àwòrán
Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.

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