Coway Ile-Iṣẹ Iriri Onibara by IQI Concept is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2022
Coway Ile-Iṣẹ Iriri Onibara
by IQI Concept
Client: IQI Concept
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
Verified Award Winner
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About Coway Ile-Iṣẹ Iriri Onibara
Ile-Iṣẹ Iriri Coway jẹ́ ilé-iṣẹ́ ìrírí oníbàárà kan tí ó wà ní Kuala Lumpur, Malaysia. Ààyè náà tí ó jẹ́ 2210 square feet ni ó ń fi àwọn ọjà àti iṣẹ́ ìsìn hàn fún omi àti afẹ́fẹ́ mímọ́, oorun tí ó dára àti ìmọ́tótó ilé-ìwẹ̀. Ilé-iṣẹ́ náà ti pín sí àgbègbè márùn-ún: Ohun-Ìní Àmì-Èdè, Ìtọ́jú Omi, Ìtọ́jú Afẹ́fẹ́, Ìtọ́jú Ìgbésí-Ayé àti Ìtọ́jú Iṣẹ́-Ìsìn. Àwọn ẹ̀rọ àfihàn tí a fi ọwọ́ kàn, àwọn ohun-èlò ẹ̀rọ amóhùnmáwòrán tí ó rọ̀ àti àwọn pánẹ́ẹ̀lì tẹlifísìọ̀nù mú kí àtúnṣe àkóónú àfihàn rọrùn. Àwọn àwọ̀ funfun, aláwọ̀ búlúù àti dúdú àti àwọn ìlà tí ó tẹ̀ ní igi àti àwọn ìparí funfun ń rán ni létí omi àti afẹ́fẹ́. Ibùdó ìṣàyẹ̀wò omi kan ni ó jẹ́ ojúkókòrò àgbègbè Ìtọ́jú Omi náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Coway Ile-Iṣẹ Iriri Onibara jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Coway Ile-Iṣẹ Iriri Onibara yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Coway Ile-Iṣẹ Iriri Onibara ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
- Dimensions & Packaging
- 2210 sqft
- Tags
- experience centre, curves, nature, clean, commercial space, digital
- Production Technology
- The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
- Design Challenge
- The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
- Research
- The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.
We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre - Inspiration
- The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
- Project Duration
- Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
- Operation Flow
- Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
- Team Members
- Yie Yee Wong
Alice Dinh
Wei Ling Yee - Image Credits
- Photographer: David Yeow
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