B&B Italia Ile Itaja Aga by Outin Design is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2022
B&B Italia Ile Itaja Aga
by Outin Design
Client: Outin. Design
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
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- Verified Award Winner
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The Design
About B&B Italia Ile Itaja Aga
B&B Italia jẹ́ ilé ìtajà àwọn ohun èlò ilé (aga) tí ó ní square mita 540, tí ó wà ní ilẹ̀ pẹ̀tẹ́lẹ̀ (ground floor) inú ilé kan tí ó ń ṣòwò, èyí tí ó kojú sí ojú ọ̀nà. Ìṣàpẹẹrẹ yìí yapa kúrò nínú ọ̀nà àṣà ìpèsè ilé ìtajà, ó sì so ilé, àyíká ìtẹ̀dó àti inú ilé pọ̀ di àyè kan tí kò ní ìdíwọ̀. Àwọn ìṣùpọ̀ geometric, ògiri gíláàsì (glass curtain wall) àti ọgbà kan mú ìdí àlà tí ó wà láàrin àwọn ohun kan àti ilé náà rọ̀. Inú ilé náà ń fi ìmọ̀lára agbára àyè (volume) hàn ní kedere pẹ̀lú àwọn ìlà tí ó mọ́tótó. Àwọn ààlà tí kì í ṣe pátápátá tí a lè rí ìmọ́lẹ̀ gba (translucent semi-open partitions) ń dá ìjìnlẹ̀ sílẹ̀, wọ́n sì ń darí ìrìnàjò àwọn ènìyàn, kí wọ́n sì mú ìwòye ẹ̀dá àbáyọrí àti ìmọ́lẹ̀ oòrùn wọlé.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
B&B Italia Ile Itaja Aga jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé B&B Italia Ile Itaja Aga yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. B&B Italia Ile Itaja Aga ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key of the design was how to echo the core values of the brand and convey it in a more intimate and understandable manner in Chinese market. The design abandons conventional showroom modes from the perspectives of building, landscape and interior, and achieves the unity and continuity of the space. The subtle integration of geometric structures, glass curtain wall and garden breaks the boundary between objects and the building, forming a natural, orderly setting.
- Dimensions & Packaging
- Project area: 540 square meters
Type: Showroom - Tags
- OUTIN. DESIGN, B&B Italia, Showroom, Contemporary Uniqueness, Timeless Elegance
- Production Technology
- The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and create continuity of visual experience and a sense of depth. The stacking and interweaving relationship of surfaces and blocks guides the circulation in an implicit manner, and brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision. In this way, the interior space becomes a dynamic entity.
- Design Challenge
- The project sits on the ground floor of a commercial building facing the street. The monotonous large steps at the entrance were transformed into a combination of interlacing structures, which are matched with glass curtain walls and distinctive garden landscape, thereby eliminating the boundary between the building and objects and maximizing the display surface for the showroom.
- Research
- The relationship between products and space takes full consideration into both functional and emotional aspects. In this interactive, immersive space, commercial logic is upgraded to the communication of brand culture and aesthetics.The stacked and interweaving surfaces and blocks brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision, and form a garden-like showroom that responds to green design ideas.
- Inspiration
- B&B Italia interprets modern civilization with products highly sensitive to life. The design is ultimately an "annotation" to life. The spatial structures of the showroom are simple and coherent, forming a naturally-regulated garden together with sunshine, breeze, textures and ambience. The displayed furniture in the "garden" grows like flowers and grass.
- Project Duration
- Start time: January 2020
Completion time: September 2020
Location:Ningbo, Zhejiang Province - Operation Flow
- The design broke conventional showroom mode, and adopted a spatial pattern with a sense of layering and mixed elements and colors in an elegant manner, hence creating a space that features contemporary uniqueness and timeless elegance. The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and also create continuity of visual experience and a sense of depth.
- Team Members
- Chief Designer : Wang Chen
Company: OUTIN. DESIGN - Image Credits
- WenStudio
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