Galaxy Command HQ of ACG Ile-Isowo Asiwaju by Rich Honour International Designs Co., Ltd is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2022
Galaxy Command HQ of ACG Ile-Isowo Asiwaju
by Rich Honour International Designs Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
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The Design
About Galaxy Command HQ of ACG Ile-Isowo Asiwaju
Ọrọ Iwe: Galaxy Command HQ ti ACG jẹ ile-itaja asiwaju ni Taipei, Taiwan, ti o bo agbegbe 232 mita onigun mẹrin lori ilẹ akọkọ ti ile-itaja rira kan. Ile-itaja naa ṣafihan awọn ọja anime, comic ati ere nipasẹ ilana itan-akọọlẹ dipo nipasẹ ami-iyasọtọ. Irin-ajo alabara naa gba awọn agbegbe marun kọja: gbagede fun awọn ifihan pataki, ibi-igbawọle fun iṣẹ alabara, ile-iṣẹ ohun-elo fun awọn ẹya ara ẹrọ karakita, Yara Muse gẹgẹ bi aaye iyipada, ati agbegbe ita ti a ṣe ni irisi ilu oju-eefin didan. Awọn aworan manga, awọn ohun elo didan ati awọn awọ to lagbara ṣe afihan awọn agbaye ti o ṣopọ mọ ara wọn.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Galaxy Command HQ of ACG Ile-Isowo Asiwaju jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Galaxy Command HQ of ACG Ile-Isowo Asiwaju yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Galaxy Command HQ of ACG Ile-Isowo Asiwaju ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products. - Dimensions & Packaging
- Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
- Tags
- ACG, MAG, E-Muse
- Production Technology
- The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped. - Design Challenge
- Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
- Research
- RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
- Inspiration
- The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us. - Project Duration
- Oct.2020~May.2021 in Taipei, Taiwan.
- Operation Flow
- ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
- Team Members
- Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee
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