WineStax Ọ̀nà Àkọ́kọ́: Àpótí Wáìnì Tí À Ń Kójọpọ̀ by BrandBase is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ohun-èlò Ìdáná, Ohun-èlò Oúnjẹ, Ohun Mímu àti Ohun Ìṣe Oúnjẹ Competition Category.
FàdákàOhun-èlò Ìdáná· 2022
WineStax Ọ̀nà Àkọ́kọ́: Àpótí Wáìnì Tí À Ń Kójọpọ̀
by BrandBase
Client: BrandBase B.V.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ohun-èlò Ìdáná Category
Verified Award Winner
Verify Award Status for #137924The Design
About WineStax Ọ̀nà Àkọ́kọ́: Àpótí Wáìnì Tí À Ń Kójọpọ̀
WineStax jẹ́ àpótí wáìnì tí à ń kójọpọ̀ tí a ṣe fún ìlò ilé. Ẹyọ kọ̀ọ̀kan wà ní ọ̀tọ̀ọ̀tọ̀ ó sì ń gba ìgò mẹ́ta. A fi àwọn agékúrú irin so àwọn ẹyọ náà pọ̀, nítorí náà àwọn ìsopọ̀ náà kì í yọjú, ètò náà sì lè gbòòrò dé ẹyọ mẹ́wàá. Ẹyọ kan ní àwọn ohun elò onígunmẹ́fà mẹ́ta méjì àti òpó ìsopọ̀ kan tí ó ní àwọn òpin tí a fi okùn ìdè ṣe, tí a fi ọwọ́ yí wọn papọ̀. Àwọn ìrísí onígunmẹ́fà ń fún àpótí náà ní ìrísí fúyẹ́ àti dídára. Ètò tí ó lè gbòòrò náà ń jẹ́ kí a lè mú àpótí wáìnì náà bá àwọn yàrá tí ó yàtọ̀ àti ìwọ̀n ìkójọpọ̀.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
WineStax Ọ̀nà Àkọ́kọ́: Àpótí Wáìnì Tí À Ń Kójọpọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé WineStax Ọ̀nà Àkọ́kọ́: Àpótí Wáìnì Tí À Ń Kójọpọ̀ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. WineStax Ọ̀nà Àkọ́kọ́: Àpótí Wáìnì Tí À Ń Kójọpọ̀ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
- Dimensions & Packaging
- Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g - Tags
- Winestax, stackable, wine rack, home decor, kitchen accessory,
- Production Technology
- The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
- Design Challenge
- The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
- Research
- During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
- Inspiration
- The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
- Project Duration
- The project started in 2020 and the final product has been launched on the dutch market in September 2021.
- Operation Flow
- The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
- Patents
- Copyrights: BrandBase, Mr. G.P. Alberts, 2021
- Team Members
- Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven
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